B2B Growth Strategies That Actually Work (Shock!) – In Just 7 Minutes with Mason Cosby
Discover the perfect growth strategy just for YOU– and it’s not what you think it is Find out why getting and getting more agency relationships isn’t the answer to your problems Learn why you should set your goals and objectives first before the tactics and strategies Resources/Links: Want to know more practical growth strategies you can do? Click here: mojomedialabs.com/abm Summary Do you want to learn what the right and effective growth strategy is that fits you and your business? Getting more agencies isn’t the answer to your growth crisis. Establishing a clear goal and aligning it between your departments will put you one step closer to the answer. Mason Cosby serves as the lead for Business Development at Gravity Global. He ensures Gravity is constantly optimizing our marketing efforts, practicing what we preach to our clients, and making it easy for B2B organizations to create predictable revenue growth. Listen in to what Mason has to say on how you can find the best B2B growth strategies that guarantee ultimate and promising results that will leave you in shock! Check out these episode highlights: 02:17 - Mason’s ideal client: So our ideal client, as you might imagine would be, predominantly B2B, complex clients that are often on a more global scale. 02:58 - The problem he helps solve: At the core, especially as marketing is rapidly evolving, you likely need to partner with some kind of outsourced agency that can help provide some level of innovation. So if B2B organizations on a global scale are looking to partner with an agency for innovation purposes, they really got three options. 04:08 - The symptoms of the problem: So I would say if you've got, obviously, an absurd number of agency relationships. So yeah, I think 20 plus. At that point, if you've got 20 agent relationships, there's a likelihood that you have spread yourself too thin. 05:23 - Clients’ common mistakes before consulting Mason: So realistically, everything that we've talked about thus far is essential, our agency and our value. But as far as mistakes from an actual tactical, practical marketing perspective, what most people think is, realistically, they are very tactically focused. 06:39 - Mason’s Valuable Free Action (VFA): I think one of the best pieces of advice is when you are making out your marketing goals, specifically, also look at obviously, again, business level objectives, but also sales goals. 07:35 - Mason’s Valuable Free Resource (VFR): Want to know more practical growth strategies you can do? Click here: mojomedialabs.com/abm 08:15 - Q: What is Dracula's favorite marketing strategy? A: A count-based marketing. Tweetable Takeaways from this Episode: “Don't think tactic first, think the goal first. And then, actually, have clear objectives across customer acquisition, pipeline acceleration, and customer expansion.” -Mason CosbyClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to on the coast of the Sunshine Coast, in fact, in Queensland, Australia, joined today by Mason Cosby in a very different part of the world. Mason, g'day. Sir, a warm welcome from Down Under. Where are you hanging out? Mason Cosby 00:25