Boost Your Income and Free Up Your Time with an Online Course – In Just 7 Minutes with Ian Brodie
Find out how to go about a course you confidently believe you can make and shaped according to your market's needs Learn how to create an outcome-based course that helps people solve an immediate problem rather than people just acquiring more skills Discover how to make a course that is much quicker, easier for you to produce, much clearer return on investment of the person buying it and of which the course creators' brand name doesn't really matter Resources/Links: Check out this and get a FREE copy of Ian's book 'The Ultimate Guide to Creating an Online Course': https://www.coursebuildershub.com/MTI/ Summary Are you getting overwhelmed and confused about what to do first as you go through creating your online course? Is the course you created not having a market and not hitting the spot with anyone? Do you want to know how to create a course where someone surely wants it and buys it? Ian Brodie teaches consultants, coaches, and trainers how to successfully build and market online courses to add to or replace their in-person services. In this episode, Ian shares how to create a course with a ready market for it so you don't spend a ton of time, energy, and money running a course that's actually not going to sell. Check out these episode highlights: 01:32 - Ian's ideal client: "It's someone with expert knowledge who wants to build an online course to either add to or replace the income that they get from face-to-face services." 01:50 - The problem that Ian helps solve: "It's simply that I help people cut through the confusion and the overwhelm that they often find if they're thinking of creating an online course, and help them quickly and easily build a profitable course." 02:29 - Typical symptoms Ian's clients face: "They're struggling to get started. They're really overwhelmed by all the different technology options. Should I be making videos, green screens, all that kind of stuff, or they can't settle on a good topic for their course, or they get started, but they really get bogged down in creating tons and tons and tons of content, and they can never get it finished." 03:26 - Mistakes people commit before they find Ian's solution: "For small entrepreneurs, small businesses, trying to create courses, it's the wrong kind of course to produce. And the reason for that is, firstly, people who buy courses to get skills, want as many skills as possible. For whatever they bought, they want more and more and more and more, so you end up on this treadmill of producing more and more and more content to meet their needs." 07:03 - Ian's one Valuable Free Action (VFA): "For your pilot; do it live. Do a live Zoom; workshop for a couple of hours. It's a short course; it's a longer course to a series of little webinars, saves all the technology hassles, and you get immediate feedback on it. And it just makes you do it." 07:29 - Ian's Valuable Free Resource: Check out this and get a FREE copy of Ian's book 'The Ultimate Guide to Creating an Online Course': https://www.coursebuildershub.com/MTI/ 07:56 - Q: Is making an online course suitable for everyone because a lot of people talk about it as if it is, but it isn't really the big difference? A: The big thing to watch out for is a different style of working. A lot of consultants, coaches, trainers get a real boost from working live with clients, from getting feedback, but making a course is much more solitary, much more technology-dependent. You've got to know that you'll like it.