Converting LinkedIn Connections to Conversations – In Just 7 Minutes with Brynne Tillman
Redesign your profile into a value-centric and audience-grasping resource rather than a self-centered one Expand your ideas on how to use LinkedIn to turn connections into conversations and then into sales Learn why expanding your network isn’t always the answer to your problems Resources/Links: Want to find out how you can maximize your LinkedIn to get more sales and traction? Click here: LinkedInlibrary.com Summary Do you want to find out the magic of LinkedIn and convert the connections into conversations and then expand into sales using the comfort of your existing networks? LinkedIn has the power to get you more connections and sales, however, you need to know the secret tips and strategies to unlock its full potential and guarantee you never-ending deals. Brynne Tillman is the CEO of Social Sales Link which is solely focused on helping salespeople sell on LinkedIn without being salesy. Brynne is also the co-host of the Making Sales Social Podcast. Dive in as Brynne shares the world of LinkedIn and how to curate your content into extraordinarily audience-centric content that can guarantee you more sales and will keep your clients coming back for more! Check out these episode highlights: 01:51 - Brynne’s ideal client: Professionals in business development, right? The sales reps, account executives, CEOs, coaches, and entrepreneurs, as well as, the board of directors and other trusted advisors are responsible for new client acquisition. 02:17 - The problem she helps solve: Well, generally, their problem is the top-of-the-pipeline challenges, but more specifically, the lack of warm referrals and inbound leads for the individual salespeople, and the ability to start conversations with those prospects from LinkedIn. 02:57 - The symptoms of the problem: The problem we hear from so many sales professionals, is their challenge with gaining access to prospects. It's harder than it's ever been before! Where we'll hear, "I have 1000s of connections, but no conversations". 04:00 - Clients’ common mistakes before consulting Brynne: Oh, there are so many! First, your profile is self-centered or resume, not value-centric or resource. Number two, your sales. So, you connect and pitch and that's a bait-and-switch. And that will repel your prospects. 05:25 - Brynne’s Valuable Free Action (VFA): Connect with every single one of your clients, and every single one of the influencers inside of those client organizations. Then search their connections and identify 20 to 25 people that you want to meet that each of them knows. 06:13 - Brynne’s Valuable Free Resource (VFR): Want to find out how you can maximize your LinkedIn to get more sales and traction? Click here: LinkedInlibrary.com 06:43 - Q: Is automation for lead generation on LinkedIn a good idea? A: No. So many people come to me and say, "You know, they've promised me I could get 100 connections this week and 25 appointments-" Tweetable Takeaways from this Episode: “Connect with every single one of your clients, and every single one of the influencers inside of those client organizations.” -Brynne TillmanClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia,