Death to the Corporate Video – In Just 7 Minutes with Guy Bauer
Discover why it’s important to strategically plan your videos for a successful outcome Find out what’s wrong with your marketing videos Learn more on how you can avoid making a “corporate” video Resources/Links: Check out Guy’s Free Guide: umault.com/theinvisible Summary Are you struggling to make a marketing video that everyone would want to watch? Have you found yourself being bound to the “corporate” video template? Do you want to know how you could make creative videos that could bring out the best in your business and promise you more views and clients? Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. In this episode, Guy shares the best and promising ways to make creative marketing videos that can guarantee more views and sales. He also talks about how you can avoid the typical and plain “corporate” video that everyone dreads to watch. Check out these episode highlights: 01:20 - Guy’s ideal client: “Our ideal clients are marketers who work for B2B brands, and usually, these B2B brands sell complicated or hard-to-explain things like Cloud, AI, digital transformation, complicated financial products.” 01:50 - Problem Guy helps solve: “Our clients are B2B marketers, and they have increasing pressure to make a splash with their brand, especially as you know, competition proliferates. And there are big brands, you know, big behemoths like Google, Amazon, Microsoft, and every day they expand into more and more B2B services.” 03:08 - Typical symptoms that clients do before reaching out to Guy: “Our ideal clients are marketers who have that feeling that the stuff they're making isn't cutting the mustard, right? It's work that just feels corporate. It just doesn't feel exciting. They're not seeing the excitement in their prospects.” 04:32 - Common mistakes that people make before they find Guy’s solution: “The biggest one is that they're rushing into making the video, rather than stepping back and thinking about a strategy and a message and an idea. They think of all that stuff on the way to the production, on the way to the shoot.” 05:19 - Guy’s Valuable Free Action (VFA): “Stop rushing to make a video, which is so counterintuitive. If you want to make a video don't make a video yet.” 06:04 - Guy’s Valuable Free Resource (VFR): Check out Guy’s Free Guide: umault.com/theinvisible 06:51 - Q: What is video strategy? A: Video strategy is this, here's my metaphor, is that video is a delivery mechanism, just like how a missile works. So, a missile without a warhead, if you just lobbed a missile over to a target without a warhead, it would just hit the ground and do nothing. The missile is worthless without a warhead. The strategy is the warhead; the video is the missile. Tweetable Takeaways from this Episode: “The strategy is the warhead; the video is the missile. Don't go rushing into making an empty missile that just hits with a thud. You need to build the warhead.” -Guy BauerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from Little Castaways Beach here in Queensland, Australia, joined today by Guy Bauer.