Demand Generation 101: How to Create Lead Generation Plan That Actually Generates Client – In Just 7 Minutes with Pam Didner
Find out what you are doing wrong that’s stopping you from getting qualified leads all the time Learn the importance of understanding first how you define leads before moving forward Understand why communication and alignment are essential between the sales and marketing team Resources/Links: Want FREE tools on how you can increase your revenue with alignment? Click here: https://pamdidner.com/ Summary Do you want to learn how you can generate multiple sustainable qualified leads all the time by creating the perfect lead generation plan? Marketing and sales aren’t so different, so there’s no reason for you to prioritize one over the other. There are two things you need to remember before going into the big game of getting leads– you’ve got to define and align! Pam Didner is a B2B marketer, writer, and podcaster. She works with clients on B2B marketing and sales and marketing alignment. She loves everything B2B marketing! Dig a little deeper into the world of lead generation with Pam and learn how you can craft the perfect plan for you and your business that can guarantee you less miscommunication and great sustainable leads all the time. Check out these episode highlights: 01:31 - Pam’s ideal client: My ideal client tends to be B2B marketers in the MET companies or the enterprises that actually either work with a sales team directly or work very closely in terms of demand generation. 02:05 - The problem she helps solve: There are a couple of things I do in working with my clients. Number one is the sales and marketing alignments. And that also touches a little bit on the demand generation, because you are bringing leads into your funnel, and you have to think through in terms of how to qualify the leads or nurture leads. 03:42 - The symptoms of the problem: One of the common issues is the definition of leads, especially MQL, which is "marketing qualified leads" and otherwise sales qualified leads. And a lot of companies actually use lead scoring to determine marketing qualified leads. 04:54 - Clients’ common mistakes before consulting Pam: In terms of, if you are doing a demand generation, at the same time you're passing the leads to salespeople, but they are not necessarily happy with your leads, it's very important to initiate that conversation with them. 05:55 - Pam’s Valuable Free Action (VFA): The number one thing is, if you feel this gap, it's very important that you have a very frank conversation with multiple different salespeople to understand what those gaps are. 06:50 - Pam’s Valuable Free Resource (VFR): Want FREE tools on how you can increase your revenue with alignment? Click here: https://pamdidner.com/ 07:25 - A: The number one question is, in terms of how the sales team gets the sales feedback in terms of working with a marketing team. Tweetable Takeaways from this Episode: “Once you create a demand generation plan, make sure that you review that with the sales team.” -Pam DidnerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Pam Didner. Pam, good day from Down Under. Where are you hanging out? Pam Didner 00:21