How a Strong Brand Identity Can Help You Build a Successful and Sustainable Business – In Just 7 Minutes with Ross Kimbarovsky
Discover how planning your marketing strategies and brand is important Find out why investing in a high-quality and world-class brand logo, and web design is better than under-investing Learn how first impressions matter in a business brand Resources/Links: Check out Ross’ Blog on How to Build a Strong Brand Identity: crowdspring.com/blog/brand-identity Summary Are you struggling with how to build your own brand? Are you planning on using an online logo generator for your brand? Don’t settle with the generic instead go with something mesmeric. Be authentic with your brand and settle with something high-quality and world-class while paying less! First impressions matter, so grab their attention with your authenticity and the rest will follow. Ross Kimbarovsky is the Founder and CEO of Crowdspring where 220,000+ creatives help businesses, startups, agencies, and non-profits with high-quality custom logos, web and graphic design, product design, and business names. In this episode, Ross shares how thinking about your brand identity and investing in it is very crucial, especially for small businesses. He also shares his insights on what to do and what to avoid when building your own brand. Check out these episode highlights: 01:28 - Ross’ ideal client: “Ideal client is a solopreneur or small business, one-to-nine employees looking for ways to level the playing field against bigger competitors.” 01:50 - Problem Ross helps solve: “Small businesses, entrepreneurs, startups have a tough time finding affordable high-quality design and finding people that can execute, do high-quality design. And so, Crowdspring helps entrepreneurs, those businesses, small agencies with everything from custom logo design, to website design and marketing materials design for every stage of their growing business.” 03:11 - Typical symptoms that clients do before reaching out to Brad: “Well, there are a number of things. First of all, marketing campaigns. Good marketing needs two things. Well, three things. Strategy, good copywriting, and good visual design. Marketing campaigns fail without any of those three things.” 05:08 - Common mistakes that people make before they find Ross’ solution: “I was going to say that this is a problem. When you under-invest in design in the beginning, it creates a poor foundation. So, everything you do later, you're making poor first impressions. Your marketing campaign suffers.” 06:02 - Ross’ Valuable Free Action (VFA): “Do a SWOT analysis. So, SWOT stands for strengths, weaknesses, opportunities, and threats used by big businesses, great for small businesses. It's a way to evaluate what your strengths as a company and brand are, what your weaknesses are, and foremost, it will be about visual design and the way you message and communicate about your products.” 06:43 - Ross’ Valuable Free Resource (VFR): Check out Ross’ Blog on How to Build a Strong Brand Identity: crowdspring.com/blog/brand-identity 07:20 - Q: Why can't they wait a year, six months, a year and a half, to invest in design after they've launched and have a bit more money? A: You make first impressions when you're initially launching. And when you've been in business for a year, whether you like it or not, you've developed a brand. You've developed a visual brand identity. And if it's poor, if the foundation is poor, it's really difficult to turn around after a year. And now the cost is significant because you have an identity. Tweetable Takeaways from this Episode: