How to 2x Your Online Course Revenue – In Just 7 Minutes with John Ainsworth
Discover the one brilliant way of increasing 20% of your revenue by just having two sentences copy to write Find out marketing tactics and strategies that can have a considerable impact on your revenue Learn how you can create more traffic to drive sales and increase your revenue Resources/Links: How much more money could you be making? Get your FREE funnel revenue analysis now https://datadrivenmarketing.co/calculator/ Summary Are you a course creator or influencer who has already created content for years and built an audience but couldn't sell a course? Do you feel like you can be earning more but don't know how? Are you ready to find out tactics and strategies that can double your revenue? John Ainsworth is the founder and CEO at Data Driven Marketing. They help creators and influencers double their revenue in 3 months through marketing funnels. In this episode, John shares how there are course creators and influencers who have already proven their worth by creating content with a market base that they have not converted yet. He suggests specific ways of increasing their revenue in no time. Check out these episode highlights: 01:47 - John's ideal client: We work with online course creators who have already built an audience, people who've been putting content out for years, educating people, and building up that trust but haven't converted that into making a ton of sales yet. 02:11 - The problem he helps solve: A lot of course creators who are in this position, these guys who are creators and influencers make a lot of content, share it, and build up an audience. They don't realize how much money is available to them because of what they've done. 03:04 - Symptoms of the problem: What people are feeling is, they're frustrated that they should be making more money, like, 'I know that this is worth more money.' 'I know that I should be getting more out of this, but I just don't know quite how,' and they've heard of funnels, and they've heard of all of this, you know, different marketing tactics, what have you. And they're like, 'Yeah, but I don't know, I don't know how to do that.' 04:28 - Mistakes people commit before they get John: One of the biggest things there is that people might try some tactics that they've heard about from marketing people, and they don't know which ones specifically work for online courses. They try something, get mediocre results, and go, 'You know what, I'm going to get back to what I was doing before.' 05:13 - John's Valuable Free Action (VFA): In about a day to two days of work, you can increase revenue by about 20% for most people, and it's something called order bumps. And what you do is, an order bump is on your checkout page, you have a tick box and have another offer available somewhere between a third of the price of the original thing and the same price as the original thing that you're selling. You have about two sentences to write very, very short, and about 40 to 60% of people will buy. We've had people increase their revenue by $130,000 a year from doing this. 06:11 - John's Valuable Free Resource (VFA): How much more money could you be making? Find out here: http://www.datadrivenmarketing.co/calculator 07:00 - Q: How else can people solve that issue [increasing revenue]? A: There are three ways people can solve it; we covered one to increase the revenue you get per sale. And so, order bump is one way of doing that. Other ways are upselling, improving your offer, and how you can raise your prices,