How to Become a Thought Leader – In Just 7 Minutes with Peter Winick
Discover what is a thought leader and how to become one Find out how you can reach more people and share your knowledge in your expertise Learn more on why content wrapped in community is more important and valuable than having just content alone Resources/Links: Wanting to Become a Thought Leader and Maximize Your Potential in Your Field of Expertise? Learn more on How You Can Accomplish Everything You Want as a Thought Leader: thoughtleadershipleverage.com Summary Have you been wanting to inspire others through your field of expertise? Do you want to know how you can become an accomplished thought leader? Are you struggling with connecting with other people and getting your message out there? Peter Winick is the Founder and CEO of Thought Leadership Leverage. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. In this episode, Peter shares what makes a leader a thought leader and how you can be one too. He also talks about his insights on the change of the pandemic when it comes to marketing and connecting your content and value to other people. Check out these episode highlights: 01:21 - Peter’s ideal client: “I do have several, sort of, client avatars as I think everybody should have. So, it's an author, it's a speaker, it's a thought leader, it's an academic, it's a consultant or a small consultancy, and potentially some CEOs.” 02:43 - Problem Peter helps solve: “The problem that we solve for most of our clients is how do you scale and leverage either for impact or to increase the velocity of the monetization and the reach.” 03:23 - Typical symptoms that clients do before reaching out to Peter: “So it could be- I mean, it's kind of a continuum. So, on one end of the spectrum, it could be, "Hey, I've been at this for a while, and I'm doing well, but..." Right? It's not growing, it's not moving.” 04:29 - Common mistakes that people make before they find Peter’s solution: “Well, I think there's a lot. I think it's not being self-aware, or honest enough about what they're great at and what they're not.” 05:29 - Peter’s Valuable Free Resource (VFR): Check out Peter’s Quiz: thoughtleadershipleverage.com 06:00 - Q: Where are the opportunities? A: I always look at applying the same amount of creativity and thoughtfulness to the business side of thought with their business as they do to the thought leadership side. Tweetable Takeaways from this Episode: “People are not so much only looking for content in this market. They're looking for content wrapped in the community.” -Peter WinickClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and welcome to another edition of Marketing the Invisible. My name is Tom Poland, beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Peter Winick. Peter, good day. Sir, a very warm welcome. Where are you hanging out? Peter Winick 00:23 I am in New York. Tom Poland 00:24 New York City, slightly bigger than Castaways Beach where we have 200 residents.