How to Build a Marketing Strategy with Content – In Just 7 Minutes with Robert Rose
Find out how to strategize and measure the content you put out for marketing and messaging Learn how to turn your content into a pragmatic, strategic, and focused business function Discover how you can develop a marketing strategy around your content to lessen overwhelm over producing more of them Resources/Links: To get more FREE content advice and resources, click here: http://www.contentadvisory.net/ Summary Do you want to implement content strategies that balance the art and science of intelligent content strategy and operations? An effective strategy outlines how to reach specific goals and objectives, a winning combination for business success. Robert Rose is 'the globally sought-after thought leader in Content Operations' to most Fortune 100 companies. His company, TCA helps businesses design pragmatic approaches to empowered enterprise content, enabling efficient, consistent, and differentiating customer experiences. Get an over-the-shoulder experience of how Robert makes a vague content idea into a clear content strategy that brings more business to your brand. Check out these episode highlights: 01:35 - Robert's ideal client: Our ideal client is truly a marketing leader, and typically a marketing team leader who's trying to figure out how to operationalize, and that's a very fancy word for basically saying how to strategize, manage, scale, or measure the content that they're creating for marketing and communications. 02:12 - The problem he helps solve: The primary problem we solve for businesses is that they're trying to evolve their content strategy from this amorphous idea. We're transforming this idea from this amorphous business idea into a pragmatic, strategic, and focused business function. 04:31 - The symptom of the problem: It is simply just a feeling of disorganization. 05:57 - Clients' common mistakes before consulting Robert: The biggest one is that they think an internal content studio or an internal content team that serves as an internal agency will solve the problem. 06:31 - Robert's Valuable Free Action (VFA): Visit us and look at some of the resources we might have. 06:36 - Robert's Valuable Free Resource (VFR): To get more FREE content advice and resources, click here: http://www.contentadvisory.net/ 07:17 - Q: When am I getting back to Aus? A: I am trying to get back this year. It is one of my favorite places on the entire planet. I have been all over your beautiful country. Tweetable Takeaways from this Episode: “The need for content will exponentially increase given the resources allocated to it.” -Robert RoseClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Robert Rose. Robert, good day, Sir. A very warm welcome from Down Under. Where are you hanging out? Robert Rose 00:22 Absolutely. And good day. I'm here in Los Angeles, and my home in Los Angeles, which is where I seem to spend most of my time these days in a 16 by nine little window. Tom Poland 00:30 Rob and I were just referencing back to the last sort of classic quote we knew from Australia to L.A.: ' That's not a knife. This is a knife,