How to Build a Website for Google’s Perfect World – In Just 7 Minutes with Geoff Atkinson
Discover how to attain organic search traffic for your website Know more about creating a website that Google can understand Find out more about why PageSpeed and SEO is important for your website and to gain organic interactions Resources/Links: Check out Geoff’s Website: https://huckabuy.com/cloud/page-speed/ Summary Are you struggling to get your website views and interactions? Do you want to get those organically? Are you familiar with how PageSpeed and SEO work? Did you know that it can affect how Google understands your website? Geoff Atkinson is the former Senior Vice President of Marketing at Overstock.com. He is now the Founder-CEO of Huckabuy, an SEO software company. In this episode, Geoff shares his insights on how you can organically increase your website’s views and interaction by knowing how Google reads and understands websites. He also shares the secrets of building a perfect website with the power of PageSpeed and SEO. Check out these episode highlights: 01:09 - Geoff’s ideal client: “Anybody that is looking for increases in organic search traffic. So that's really a very grad, it can be- we have e-commerce, software companies, non-profit, legal, we pretty much cover every industry.” 01:42 - Problem Geoff helps solve: “The problem that we solve is sites are built for humans, and they're complex and hard for Google to understand so we solve that problem for you.” 02:17 - Typical symptoms that clients do before reaching out to Geoff: “If you think of Google as like a black box, or you've never had success with SEO, if you're sort of scratching your head, wondering what to do, the industry is a bit misleading, and so we sent to solve those questions for you.” 03:41 - Common mistakes that people make before they find Geoff’s solution: “Let's say the biggest mistake is this reliance on agencies as a solution for SEO. Everybody immediately goes to outsource this problem and have an agency work on it. If you think about three main pillars of SEO, one's link building, getting your domain authority up, one's content, and one's technical SEO.” 05:15 - Geoff’s Valuable Free Action (VFA): “I think PageSpeed is becoming a really important ranking factor. In 2021, Google's pushing a huge algorithm update called the Page Experience update. They've been talking about it for about nine months. PageSpeed is already a major factor but in 2021, the beginning of 2021, there's going to be a big, big shift up, and it's going to become even more of a factor. So, paying attention to page speed now is key.” 06:24 - Geoff’s Valuable Free Resource (VFR): Check out Geoff’s Website: https://huckabuy.com/cloud/page-speed/ 06:53 - Q: Why are PageSpeed and SEO important? A: SEO is important for a lot of reasons. I think of it as the oxygen of the internet, you kind of need it to survive. And it's built a lot of huge brands. PageSpeed is important, not just for SEO, but if you think about your own interactions with sites, how quickly it loads, it's how likely you'll stay on the site. Tweetable Takeaways from this Episode: “PageSpeed is important, not just for SEO, but if you think about your own interactions with sites. How quickly it loads, it's how likely you'll stay on the site.” -Geoff AtkinsonClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09