How to Build Your Authority Online and Grow Your Business Profitably – In Just 7 Minutes with Ash Roy
Understand what is an empathy map and why does it matter to you as a business owner and/or a content creator/thought leader Learn the importance of empathizing with customers, understanding your target audience or your customers better and 'walk in their shoes' Recognize why it is helpful to create content that emotionally connects with your prospect which is necessary to deliver a transformation Resources/Links: How To Build An Empathy Map: https://productiveinsights.com/117/ Check out Ash’s Nine-Step Business Code Mind Map: https://productiveinsights.com/subscribe/ Summary Do you have a great product but you don’t get the number of sales you want? Do you believe your product deserves more than what the current number of sales are? Ash Roy hosts the Productive Insights Podcast, and he features some of the world's absolutely top-shelf leading online entrepreneurs including Seth Godin, Amy Porterfield, Ryan Deiss, just to name a few. Also, he helps business owners to build their authority online and to do so profitably. In this episode, Ash shares how important it is to empathize and connect with your customers in order to get the lead sales that you want. He also adds the importance of recognizing your mistakes when it comes to marketing your product. Check out these episode highlights: 1:11 - Ash’s ideal client: “An ideal client is a small business owner who is looking to grow his or her business profitably using online strategies that actually work. And I help them do that by my membership program.” 1:34 - Problem Ash helps solve: “So, the key problem that people come to me with is that they are not getting enough leads, or they're not able to grow their business profitably, or some version of that. But when I dig a little bit deeper, I often, not always but almost always, find that there isn't a deep enough understanding of the customer. And there isn't enough empathy for the customer, and that's where I talk about the empathy map.” 2:54 - Typical symptoms that clients do before reaching out to Ash: “Right. So, often what they're finding is they're not able to resonate with their customers. They're not able to get responses to their messages on social media, their email. Open rates aren't great, their click-through rates aren't great. The ability to resonate with customers they reach out to, say on LinkedIn, isn't great. And often it comes back to not meeting the customer where the customer is on their journey.” 4:47 - Common mistakes that people make before they find Ash’s solution: “Often, they're trying to implement automated solutions, marketing automation, which is important, but I think that needs to be done after there is a deep empathy for the customer. Because if you automate a broken approach, you're just going to get a faster-broken approach. And if you're going to hurt your customers or annoy them with your messaging that's not targeted, you're just going to hurt your brand at a faster rate” 5:43 - Ash’s Valuable Free Action (VFA): “The first step to me is to develop deep empathy for your audience. And then from there, try and be as generous as you can in terms of a solution. And I have talked at length about it on my episode 117, and there's a little bit of a cheat sheet there as well on how to create your empathy map. You can find out more at productiveinsights.com/117.” 6:13 - Ash’s Valuable Free Resource (VFR): Check out Ash’s Nine-Step Business Code Mind Map: https://productiveinsights.com/subscribe/ 7:21 - Q: How do you practice generosity better?