How to Choose the Right Online Course Platform – In Just 7 Minutes with Jeff Cobb
Discover which online course platform or LMS is right for your online course business and learning objectives Learn about the importance of knowing your focus areas that is critical for unlocking the full potential of your online course business Find out how the right platform can make it easy to share your knowledge, grow your audience, and scale the online course business Resources/Links: Check out Jeff’s Website: learningrevolution.net/freeguide Summary Do you keep on creating online courses? But are confused by all the online course platform choices? Are you sure you’re using the right platform to 'house' your content, optimizes user experience to your students at the same time making it easier to share your knowledge, grow your audience, and scale business? You're not alone! That's why Jeff Cobb drawn on his 20 years of e-learning and online course platform experience to help you cut through the confusion and choose the right platform. In this episode, Jeff shares his insights on how to find the right platform for your online courses and how finding the right one can greatly affect your sales and can even create a community around your online course. Check out these episode highlights: 01:33 - Jeff’s ideal client: “So it's going to be a solo expert, speaker, consultant, author, or maybe a small business, but what they have in common is they've got deep expertise, and they want a way to monetize that through educational products.” 02:07 - Problem Jeff helps solve: “I solved a number of problems but for the purposes of this conversation, it's really, how do you select the right platform for creating and selling those online courses that you want to put out there?” 03:11 - Typical symptoms that clients do before reaching out to Jeff: “One is frustration. So, it might be somebody who's like, already tried out a platform, tried to get out there, thought they were going to, you know, get tons of learners, make lots of money, whatever, and they're just pulling their hair out because they can't really get the thing that they wanted it to do.” 04:16 - Common mistakes that people make before they find Jeff’s solution: “They'll get distracted by the bells and whistles. I mean, there's a lot of pretty cool stuff out there right now, and you're thinking, you know, "I want to do this. I want to do that. I want to do-" whatever, and you're just following those lights all over the place, and you get distracted from what your real goals are.” 05:04 - Jeff’s Valuable Free Action (VFA): “You really have to get clear about your objectives, meaning both your business objectives and your learning objectives. So, what are the types of things you're trying to achieve as a business? And from a learning standpoint, what kind of outcomes are you trying to create?” 06:07 - Jeff’s Valuable Free Resource (VFR): Check out Jeff’s Website: learningrevolution.net/freeguide 06:40 - Q: Can you actually still do online courses and make money at it? A: You know, it's getting a lot harder, particularly with just sort of self-paced, on-demand courses. People have this dream of, you know, "I'm going to set it up. I'm going to automate it. Set it and forget it. Just run people through this, you know, this online course". Tweetable Takeaways from this Episode: “You really have to get clear about your objectives, meaning both your business objectives and your learning objectives.” -Jeff CobbClick To Tweet