How to Connect and Convert Using Video – In Just 7 Minutes with Keri Murphy
Find out why you should start using videos to connect and communicate with your clients Learn why you should be talking to one person instead of everyone when it comes to filming a video for your clients Discover the power of videos and the promising effects it on buyer consumption Resources/Links: Wanting to Know How to Go From the “World’s Best Kept Secret” to the “Go-To” Expert in Your Field? Learn more about the power of using videos to catapult your business and create success: inspiredliving.tv Summary Have you been looking for effective ways on how to get more life-long clients online but just can’t seem to find one that just sticks? Do you want to know how you can become the “go-to” expert online and offline through the power of videos and authenticity? Are you ready to dive deeper into connecting and converting through videos with just the needed 3 T’s? Keri Murphy is the CEO of Inspired Living. She uses her 30 years of on-camera experience and over 2 decades as an entrepreneur to help others be seen, be known, and be paid for their brilliance. In this episode, Keri shares why videos, especially now, in the midst of a pandemic, is the greatest superpower you and your business can have. She also talks about how you can turn one-time buyers into life-long fans through the power of authenticity and valuable communication through videos. Check out these episode highlights: 01:27 - Keri’s ideal client: “Our ideal client is someone who knows that they're not made to be average. They have a big vision. They want to reach lots of people.” 01:43 - Problem Keri helps solve: “Most of these people have no idea what their ideal message is, who their ideal client is, how to show up in a way that is authentic and approachable and relatable.” 02:32 - Typical symptoms that clients do before reaching out to Keri: “The struggle isn't convincing them that they have something unique and special to bring to the marketplace. I think the overwhelm sets in with, "How do I share it? What platforms do I put my content on? Do I use live video or pre-recorded video?" 04:18 - Common mistakes that clients make before they find Keri’s solution: “The number one mistake I see is that they're just trying to do everything. I try so hard to instill that my millionaire mindset, that your time is the greatest commodity that you own. It's the one thing that we need to value more of.” 05:19 - Keri’s Valuable Free Action (VFA): “Speak to one person! One person. When you press record, when you're writing copy, everything that you do, you should know that one person intimately.” 06:38 - Keri’s Valuable Free Resource (VFR): Check out Keri’s Website: inspiredliving.tv 07:43 - Q: Why is video so important? A: They are stating that by 2023, online learning is going to be an over $350 billion business. And eight out of 10 views online or video, people are 79% more likely to buy a product or service after watching a video. Tweetable Takeaways from this Episode: “Speak to one person! One person. When you press record, when you're writing copy, everything that you do, you should know that one person intimately.” -Keri MurphyClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible.