How to Create a Client-Focused LinkedIn Brand – In Just 7 Minutes with Tracy Enos
Unlock the countless opportunities for your business publishing on LinkedIn Learn how to craft a customer-focused Linkedin brand Discover how to use Linkedin to become the go-to person in your industry by writing articles Resources/Links: Sign up to Tracy's List to Get LinkedIn Updates, Tips, and Special Offers, and She Will Give You a Copy of Her Best Selling Book and Her Coveted 23 Point Profile Checklist: Visit http://linkedintopublishing.com/ Summary Are you getting enough business from LinkedIn? What if you could improve your chances of getting LinkedIn to feature your article and the possibility of it going viral? It's time to put your marketing efforts on auto-pilot and profit from your article. Tracy Enos is a LinkedIn Business Development Expert and B2B Lead Generation Consultant. In 2015, Tracy sustained 3rd-degree burns and 5 surgeries in 9 mos. LinkedIn saved her life and career. Today she has others generate millions in revenue, media attention, and speaking gigs with her consulting services. In this episode, Tracy talks about the foundation of a solid client-focused LinkedIn brand, how to use LinkedIn to generate leads, to brand, and to become the go-to person in your industry by writing articles. Check out these episode highlights: 01:14 – Tracy's ideal client: "I've worked with many industries over the course of the last eight years, but I do have some favorites. I do love anybody in sales and marketing that's business to business. Definitely small and medium-sized business owners, experts, and consultants such as myself." 01:34 – Problem Tracy helps solve: "People don't understand how their personal profile is tied to their activities, as well as, you know, I help them create revenue-producing tasks, daily task." 02:19 – Typical symptoms that clients do before reaching out to Tracy: "One of them isoverwhelm." 03:16 – What are some of the common mistakes that folks make before finding Tracy and her solution?: "First, the biggest mistake is treating their profile like it's their resume." 04:12 – Tracy's Valuable Free Action(VFA): "You need to sit down and define who that prospect is. And you have to sit down and define not just the demographics but the psychographics. What really drives them? What are their desires? What are their fears? What are the pain points and what are the solutions that can help them down the line." 06:26 – Tracy's Valuable Free Resource (VFR): Sign up to Tracy's List to Get LinkedIn Updates, Tips, and Special Offers, and She Will Give You a Copy of Her Best Selling Book and Her Coveted 23 Point Profile Checklist: Visit http://linkedintopublishing.com/ 07:07 – Q: Why do I love LinkedIn so much? A: Passion. It saved my career. I'm a single mom. It just started my career and it saved my career. That's why I love it so much. Tweetable Takeaways from this Episode: “You've got to get in the mind of your prospect. And what kind of results they want to find.'” -@tracyenosClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Greetings everyone, and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Tracy Enos. Tracy, good day, very warm welcome. Where are you hanging out? Tracy Enos: 0:19 Hey, good to be here, Tom.