How to Create a Referable Brand – In Just 7 Minutes with Michael Roderick
Discover what makes a brand referable and memorable Find out what to do when you fall into the “echo chamber of the enlightened” Know more about how to make your brand influential and get the most out of it Resources/Links: Check out Michael’s Referability Rater: myreferabilityrater.com Summary Are you struggling with getting sales? Don’t want to spend more money on advertisements or marketing, but want to make sure your brand’s message will still be able to reach people? Do you want to know the secrets to spread your brand’s message and identity for free through referrals? Do you want to know how to make your brand referable and unforgettable? Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. In this episode, Michael shares his ideas and techniques on how to make one of the best marketing strategies, known as referrals, work for you and your business. He also shares his insights on what to avoid and do in your business that can guarantee you more referrals and interaction from other people. Check out these episode highlights: 01:36 - Michael’s ideal client: “The entrepreneur who has been de-prioritizing packaging their intellectual property. They're really brilliant. They know what they're doing, but they don't know how to explain it to other people.” 01:58 - Problem Michael helps solve: “Most of the time, the challenge they have is that people don't know how to talk about them when they're not there. So, I look at their business like a Broadway show, and I help them reframe it so that people would want to buy a ticket.” 02:43 - Typical symptoms that clients do before reaching out to Michael: “Yeah, so most common is people say, ‘Well, what do you do again? Can you explain that to me again? Can you sort of break that down for me again?’ Or, ‘Wow, you're so brilliant, and you're so amazing, but I just can't figure out how to explain you to my friends.’” 03:33 - Common mistakes that people make before they find Michael’s solution: “Most common is they try to just keep producing more content, coming up with more ideas and more things. It's just an overload, as opposed to looking at what they already have, and saying, 'How do I refine this?'" 04:09 - Michael’s Valuable Free Action (VFA): “The absolute best thing if you're falling into what I call the "echo chamber of the enlightened", where everybody in your industry gets you, but nobody else does, is to go to somebody outside of your industry, say whatever your pitch is, give them your breakdown, and then ask them to tell you in their own words, what you just said.” 05:18 - Michael’s Valuable Free Resource (VFR): Check out Michael’s Referability Rater: myreferabilityrater.com 05:53 - Q: What do most people get wrong about influence? A: Most people think influence is about persuasion, and true influence is when people do things without you asking them to. So, the best way to do that is to actually create something that makes them look good when they share it. Tweetable Takeaways from this Episode: “We spent a lot of time focusing on telling the story, not enough time focusing on teaching people how to retell the story.” -Michael RoderickClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)