How to Create Sticky Brands and Meaningful Messaging – In Just 7 Minutes with Steven S. Hoffman
Discover how branding helps you to stand out from all the other startups that struggle to gain attention on a crowded market Discover what the essence of your company is and how it relates to your branding Find out how branding can make your startup a 'sticky' one, building affinity and familiarity with your audience Resources/Links: Want to know more about how to survive and build a successful startup? Grab a copy of Steven’s Book NOW: www.foundersspace.com/promo Summary Have you been struggling with your branding? Do you want to know more about the secrets of branding that will surely put you on the right track? Branding is at the core of any great business. All you have to do is look around you to see it. Dyson, Virgin, and even Coca-Cola made an impact more than just by creating great products. Effective companies present their goods and services in the right manner to the right audience at the right time. Steven S. Hoffman is the CEO of Founders Space. He is a venture investor, serial entrepreneur, and author of several award-winning books. These include Make Elephants Fly (published by Hachette) and Surviving a Startup (published by HarperCollins). In this episode, Steven talks about his insights on what makes a brand meaningful and memorable. Aside from that, he reveals the secrets of branding and the ways to create a brand that everyone will love! Check out these episode highlights: 01:31 - Steven’s ideal client: “My ideal clients are startup founders. Anybody running a small business. Any entrepreneur.” 01:45 - Problem Steven helps solve: “The big problem I solve is that a lot of entrepreneurs are good at their business, but they know nothing about branding. They know nothing about messaging. So, I come in there with my team, and we give them everything they need to know to really get on the right track.” 02:44 - Typical symptoms that clients do before reaching out to Steven: “Well, there are a lot of entrepreneurs out there who have a really solid business, you know, good business plan. They have all the pieces in place, but they really haven't figured out who they are. What is the essence of their company?” 05:00 - Common mistakes that people make before they find Steven’s solution: “A big mistake people make is they want to be all things to all people. They want to speak to, you know, the whole world. They want the whole world as their customer.” 06:15 - Steven’s Valuable Free Action (VFA): “So finding your brand isn't like waking up one morning and having an epiphany, "Oh, my God!" You know, "This is my brand!" You know, we all want that to happen. And if it does, and it works out perfectly, but what you really need to do, and even if you have that epiphany, you need to test it on your customers.” 07:09 - Steven’s Valuable Free (VFR): Check out Steven’s Website: www.foundersspace.com/promo 07:46 - Q: What stops founders from really successfully branding their companies and themselves? A: The answer is that founders have preconceived notions about what their company should be, without looking at what it really is. Tweetable Takeaways from this Episode: “In branding your company, you have to think about what is the value you give these people.” -Steven S. HoffmanClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)