How to Define Your Audio Brand and Where to be Heard Online – In Just 7 Minutes with David Ciccarelli
Discover how you can connect your brand and business through sounds Find out how the human voice is the most influential form factor that can help bring you in new clients Understand why representation matters in your audio branding and how it can Resources/Links: Wanting to Bring the Voice Out of Your Brand? Find out how you can connect with your audience, market your products or services, and increase your profit through the power of the right voice: voices.com Summary Have you been wanting to know how to give a voice to your business but just don’t know how to do it? Do you want to know how audio branding can help give your business a bit more authenticity and connection with your clients? Are you ready to find out the magic of defining your audio brand? David Ciccarelli is an entrepreneur at heart. For the last decade, David, with the help of his team, has grown Voices.com from the ground up to become the leader in the voice industry. In this episode, David talks about what an audio brand is and how you can define it to attract more clients, connect with your audience, expand your platforms and gain more profit. He also shares his insights and tips on how you can make the most out of your audio brand. Check out these episode highlights: 01:50 - David’s ideal client: “Our ideal client would be a creative producer. They might work at a corporate brand marketing department or marketing department.” 02:08 - Problem David helps solve: “Brand marketers really have a story to tell. They want to educate, inform and entertain their audience. And they've discovered that the human voice is one of the most influential, you know, form factors that can take to tell that story.” 02:51 - Typical symptoms that clients experience before reaching out to David: “For them, it could be a matter of capacity. You know, a lot of us have, you know, creative talent, like graphic designers that we work with full time. Others, such as voiceover, or voice acting.” 04:18 - Common mistakes that people make before they find David’s solution: “One of the most common mistakes is just lacking creative direction. And I would even go a little step further before that, lacking, you know, Sonic brand or audio brand guidelines.” 05:39 - David’s Valuable Free Action (VFA): “It really just kind of picking up from the previous question is, you know, we run a lot of clients through this exercise of translating the visual identity into the audio identity. Now, their visual identity might imbue certain values.” 07:07 - David’s Valuable Free Resource (VFR): Check out David’s Website: voices.com 08:17 - Q: If they're looking to get a hold of me or anyone from our team? A: Simply visit voices.com Tweetable Takeaways from this Episode: “People buy from people who sound like them.” -David CiccarelliClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by David Ciccarelli. David, good day. Sir, a very warm welcome from down under. Where are you hanging out? David Ciccarelli 00:25 I'm hanging out just outside of Toronto, Canada.