How to Drive New Revenue Growth in Your B2B Business – In Just 7 Minutes with Jose Palomino
Discover ways on how you can grow sustainably instead of being stuck on the revenue plateau Find out why looking at the marketplace perspective is better than the seller’s perspective Learn about tips that can guarantee to help you on how you can make your products and business more unique Resources/Links: Wanting to know how to be unique and not like your competitors? Are you ready to shift and overcome that revenue plateau? Learn more about Jose’s different tips and tactics on how to get that revenue growth you’ve been wanting: valueprop.com/guides Summary Have you been feeling stuck on that revenue plateau that’s seemingly stagnant or going nowhere? Are you worried that people might not buy your product because of your other competitors? Do you want to know the secrets that could help you change your game play and guarantee you new revenue growth and authenticity in the marketplace? Jose Palomino started Value Prop Interactive to integrate B2B strategy, marketing, and sales. He wrote the book, “Value Prop” and holds his MBA from Villanova University where he teaches Entrepreneurial Marketing. In this episode, Jose shares why you should be looking at your products and business from a marketplace perspective. He also gives tips on what you should do and avoid when trying to avoid or overcome the revenue plateau. Check out these episode highlights: 01:44 - Jose‘s ideal client: “Ideal client's a B2B business, usually in an industrial category between let's say, two and $20 million in revenue. Could be a little bit above, a little bit below that, but it's a business with infrastructure, personnel, and so on.” 02:16 - Problem Jose helps solve: “It's when revenue growth gets stuck. They hit a plateau. They grew from five to 10 to 12. And then they hit 12 for two years, three years in a row. And they can't just move off that because they're busy supplying the requests at that level, and their eyes off the ball on marketing.” 03:29 - Typical symptoms that clients do before reaching out to Jose: “I think one of the key things is margin erosion. You're supplying somebody loyally for years, and yet every year, they're asking for three points, five points, whatever they can get from you. And you never quite feel like you're special to- they're specialty you, but you're not that special to them.” 04:53 - Common mistakes that people make before they find Jose’s solution: “the most common is they try to attack- they realize the problem and they attack it in the most obvious way possible. Like, "Oh, we need to do a new website" or "We need to hire a web firm", or "We need a new salesperson" or "We need sales training". So they look for a point solution for something that is systemic.” 06:12 - Jose’s Valuable Free Action (VFA): “10 things that you think are reasons that customers buy from you. Write them out that things. Do it, ideally, with your team, if you can, together. Just think 10- brainstorm 10 things.” 07:14 - Jose’s Valuable Free Resource (VFR): Check out Jose’s FREE Guides: valueprop.com/guides 07:59 - Q: What's the key to sustainable growth? A: Realize that your business is a system. It's not just parts, it’s parts working together. You want to look at your car, just tires on the steering wheel. There's a whole system that makes it work. Tweetable Takeaways from this Episode: “Realize that your business is a system. It's not just parts, it’s parts working together.