How to Effectively Increase the Lifetime Value of a Customer – In Just 7 Minutes with Kenny Harper
Discover why valuing your existing customers rather than getting new customers is better and more advantageous for your business Learn more on how you can increase the lifetime value of a customer and how it will do magic for your business Find out why increasing just even a bit in your customer’s lifetime value is better than not increasing at all Resources/Links: Wanting to Seek Breakthrough and Level Up Your Business? Learn more about the proven formula that will help you save time, increase profits and maximize results: findmyprofits.com Summary Are you constantly struggling with keeping existing clients and finding yourself wanting new customers? Have you wondered what you can do to keep your clients happy and your business running? Do you want to know how you can effectively increase the lifetime value of a customer? Kenny Harper is the founder of The Growth Amplifiers Podcast & Magazine. Kenny highlights B2B business owners sharing proven systems and strategies for business growth, personal development, and more fulfillment. In this episode, Kenny talks about what you should be doing and what you should be ditching especially when wanting to keep existing clients and chase business growth. He also shares his insights on how the lifetime value of a customer is crucial to your business and profit growth. Check out these episode highlights: 01:20 - Kenny’s ideal client: “The ideal client is a business advisor, a business owner that works with other businesses to help them succeed. And they are looking to improve their business, increase revenues and profits.” 01:48 - Problem Kenny helps solve: “A lot of business owners are struggling with time. They're being saturated with all these different things they have to do. And maybe they're chasing after the new customers they need to have.” 02:42 - Typical symptoms that clients do before reaching out to Kenny: “They don't know what they don't know. They have a blind spot that they're just not aware of, or they have a bottleneck. And they're struggling to try to get past a threshold.” 04:10 - Common mistakes that people make before they find Kenny’s solution: “Number one, they're not tracking the profit drivers, looking at the leads that they're generating, how effective they are with the leads that they do get. You know, are they converting them into sales?” 05:45 - Kenny’s Valuable Free Action (VFA): “So the first thing I would get someone to do is to start identifying where they're at now, and start creating some goals of "What if they increased the average lifetime value of a customer, even by 5%, 10%, 20%?" Run the numbers.” 07:00 - Kenny’s Valuable Free Resource (VFR): Check out Kenny’s Website: findmyprofits.com 07:27 - Q: Why growth amplifiers? A: Everyone has the opportunity to amplify their business. You have something that's amazing inside of you. And when you put attention to it, you turn up the levels, you get better results. Tweetable Takeaways from this Episode: “Take action, claim your stage, and amplify your business.” -Kenny HarperClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland, beaming out to you from little Castaways Beach in Queensland, Australia,