How to Expand Internationally – In Just 7 Minutes with Cynthia Dearin
Discover why you’re global expansion isn’t working the way it should be Find out what your next step in expanding should be that will guarantee you spending less but gaining more Learn more on how you can focus down on the things that you really need to focus on Resources/Links: Want to know more on how you can go global? Join Go Global Go Getters Summary Have you been feeling overwhelmed and stuck doing guesswork? Do you always end up having little-to-no traction at all? You can’t rush global expansion just because you got 1-2 international orders– that’s the hard truth. However, if you feel like you’re ready to go global, it’s not supposed to be stressful, time consuming and costly! Cynthia Dearin is an international business strategist who helps business leaders create game-changing international strategies. She established Dearing & Associates when she realized that, although there has never been a better time for companies of all sizes to go global, most don’t know where to start. Sit back and grab a drink while Cynthia shares how can YOU expand globally with little stress, high assurance, and better leads at an international level. Check out these episode highlights: 01:43 - Cynthia’s ideal client: I love to work with companies, often manufacturing companies, turning over between $2 and $20 million who are looking to go global. Sometimes these will be established companies that have kind of run out of runway in their home market. 03:11 - The problem she helps solve: So, look, it's often not knowing where to start, as you said, at the top. You know, seeing an opportunity and thinking, "How do we tackle this?", or maybe, some of the other common problems that you see are things like overwhelm. 04:02 - The symptoms of the problem: Well look, some of those things that I mentioned a minute ago, so maybe spinning their wheels, lots of activity, but not much traction or lots of opportunity, and feeling overwhelmed because you don't know which direction to go to. 05:01 - Clients’ common mistakes before consulting Cynthia: Yeah, look, I think multiple's everything-- multiple markets, multiple client types, multiple channels to market, multiple marketing approaches. It's just too much of everything. I think also, taking an ad hoc approach. 05:59 - Cynthia’s Valuable Free Action (VFA): Get laser-focused. This is my absolute number one top tip. 07:04 - Cynthia’s Valuable Free Resource (VFR): Want to know more on how you can go global? Join Go Global Go Getters 07:56 - Q: You should have asked me about the painting that's over my left shoulder here. A: My uncle painted it for me when I was four. His name is Cedric. He's gone all around the world with me and some people think he was taking drugs. The guy in the future, not my uncle. Tweetable Takeaways from this Episode: “Get laser focused. This is my absolute number one top tip.” -Cynthia DearinClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland joined today by Cynthia Dearin. Cynthia, a very warm welcome. Where are you hanging out? Cynthia Dearin 00:19 I'm in Sydney today, Tom. Tom Poland 00:21 Sydney and is it wet, as you've had your wettest year? Was it something like 158 years,