How to Find and Work with Influencers Who Can Generate Sales for Your Brand – In Just 7 Minutes with John Crestani
Learn how to find the influencers through your competitors’ links on YouTube Understand the importance of getting to those influencers with a value proposition that's going to get cut-through Find out how to ace influencer marketing and not have your accounts banned for messaging hundreds of influencers all at once Resources/Links: To get more FREE details about influencer marketing, go to https://advancepay.io. Summary Have you always known the power working with influencers have on sending your business to a higher level but you just haven’t found the right influencers to work with? Sending 200 DMs can be so exhausting that it could even lead to fatigue. Tune in to this episode and skip the rough road as you learn how to make influencer marketing easy. John Crestani is a lifelong marketer, adventure-preneur, and father living in Malibu, California. He's the #1 influencer in referral marketing on YouTube, with over 500k subscribers, and has earned over $20m selling information products. In this episode, John explains how you can find and work with influencers who can generate sales for your brand as he shares tips to help you get started. Check out these episode highlights: 01:55 – John’s ideal client: Our ideal client is a Shopify store owner or an agency or a brand kind of like consultant that helps those Shopify store owners get in touch with the influencers that help them sell more products. 02:18 – The problem he helps solve: We're helping inform brands, just helping them make better decisions about what influencers to hire, what sort of sales projections those influencers will get for their specific company. And we're doing so by showing what brands are working with what influencers and vice versa. 03:06 – The symptom of the problem: Typical symptoms is you're going to have tons of sales calls with different influencer marketing network software, and you're going to experience problems because you sign up for one influencer network and they want you to work with their little network of influencers. 04:04 – Clients’ common problems/mistakes when trying to generate sales from influencers: One of the macro problems here is Facebook ad costs, and ad costs in general are just going sky high. A lot of people are being priced out. Furthermore, you're dealing with these cookie decay issues. Cookies are not as good at tracking things as they used to be, and so you're looking at attribution problems overall. Just figuring out what money is going where and what's effective. 06:01 – John’s Valuable Free Action (VFA): Get some of your competitors’ URLs and literally type those in. Go to YouTube.com and put your competitors’ URL in the search bar. You can see what other influencers your competitors are working with. 07:25 – John’s Valuable Free Resource (VFR): To get more FREE details about influencer marketing, go to https://advancepay.io. 08:05 – Q: What's my favorite bird that comes to my birdfeeder? A: The black-headed parrots. Tweetable Takeaways from this Episode: “Find other influencers who have promoted products in your specific category and you'll be far ahead of the pack.” -John CrestaniClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing The Invisible.