How to Find Your Sweet Spot Inside Your Business – In Just 7 Minutes with Amy Posner
Find out how you get paid well for the work you love and enjoy, giving you plenty of time and have fun as well Learn how to enjoy what you do without working hard as much Hear about making your pricing reflect the skills and talents you have Resources/Links: Get your FREE document called: Copy that Closes. Click here: https://amyposner.com/tompoland-bc/ Summary Do you feel you're overworked but underpaid? Are you feeling stressed and overwhelmed with your skills not matching what you're getting paid for? Is the dissatisfaction getting deeper and you’re closer to burnout? For three decades, Amy Posner has been an entrepreneur; she is a seasoned copywriter and sought-after business coach. In this episode, Amy shares how you can have the work you want without working too hard, get paid well, and have time for other fulfilling things. That means eliminating eventual burnout and pricing mismatch with your talents and skills. Check out these episode highlights: 01:17 - Amy's ideal client: our clients are successful entrepreneurs in the digital creative space. So, that could be copywriters, web developers, designers, coaches, course creators, anyone who works on a project or even on a retainer basis. 01:44 - The problem Amy helps solve: I usually have people come to me when there's an inflection point in their business. It could be that from a business model, they may be growing their team, or perhaps they've outgrown the marketplace. And often, people want to grow and scale. And they don't know how, especially if they're really small businesses, because they don't feel like they have the financial acumen resources. So, I have people who have specific needs from their business at the moment. 03:16 - There's some friction, you know, could be the friction of feeling stressed, overwhelmed, overworked, or possibly underpaid. And that's like the road to burnout. 04:25 - Mistakes people make before they reach out to Amy: I think the big mistake is either thinking you can, or you should solve this yourself. Right? You know, theoretically, but without perspective, it can take too long, or what you uncover can be inaccurate. And so, you can make a plan based on information that's maybe not tuned into your marketplace. 05:31 - Amy's Valuable Free Action (VFA): I think a really valuable exercise is to ask people that you respect, colleagues, could be mentors, could be clients, even. You know, what they see that you bring to the table, and let somebody else point out your strengths to you to get a perspective on yourself. And I think the other thing that's really true is we don't ask for help enough. 06:22 - Amy's Valuable Free Resource (VFR): Get your FREE document called: Copy that Closes. Click here: https://amyposner.com/tompoland-bc/ 07:01 - Q: What are my other skills besides my business coaching? A: Cocktails! Tweetable Takeaways from this Episode: “When you're in the sweet spot, you're enjoying what you're doing; you're not feeling like you're working too much for too little.” -Amy PosnerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from the sunny Sunshine Coast of Australia,