How to Generate Revenue with Integrity and Honesty – In Just 7 Minutes with Ryan Tuckwood
Learn how to articulate your value proposition clearly to increase sales productivity Find out how to generate sales by letting consumers see your product's value not just you seeing it Discover a sales model that creates a relationship-based approach with consumers for more revenue generation Resources/Links: Join the 14-day Sales Challenge, totally FREE - Click here: http://www.14daysaleschallenge.com/MTI/ Summary How do you get people to listen, connect, and take action, that is to buy from you? It is in articulating your message by way of clearly communicating your value that it quickens and effectively fast track your business growth. Ryan Tuckwood is an introverted engineer turned award-winning ethical sales trainer, who secured three investors on shark tank. He is on a mission to change the perception of sales around the globe. In this episode, Ryan shares how to articulate your value proposition effectively to get people to trust and connect, creating a relationship-based approach fostering better experience and a convenient process for your consumers and for you to generate more revenue. Check out these episode highlights: 01:09 - Ryan's ideal client: "Anyone that's looking to understand the more consultative relationship approach to selling." 01:40 - The problem he helps solve: "Articulating your message. And there are some fantastic businesses out there right now, for whatever reason, they just haven't been able to verbalize the value that they offer even though they are brilliant organizations.” 02:32 - The symptoms people face before seeking a solution: "The symptoms of stress and disorganization, frustration, high turnover of staff, and ultimately business failure. And what we want to do is, stop that, and we'll reduce it as much as we can." 03:27 - Common mistakes people commit before finding a solution: "The number one mistake that everybody makes is they try and figure it out by themselves. And if you look at the root cause of that, is that they don't want to be considered a salesperson.” 05:07 - Ryan's Valuable Free Action (VFA): "Sell yourself first, the company second, and the product or service third.” 06:22 - Ryan's Valuable Free Resource (VFR): Join the 14-day Sales Challenge, totally FREE - Click here: http://www.14daysaleschallenge.com/MTI/ 07:10 - Q: What is your big hairy audacious goal? A: My big, hairy, audacious goal is to get sales and communication training into every single business around the world. I want it to be a requirement for registering your business. Many businesses are failing because they don't understand how to communicate. Tweetable Takeaways from this Episode: “Sell in a way that the consumer sees value, not the way that we see it.” -Ryan TuckwoodClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 0:09 Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by the effervescent Ryan Tuckwood. Ryan, good day, sir, very warm welcome. Where are you hanging out? Ryan Tuckwood 0:21 Yeah, good to see you, Tom. I'm here on beautiful Gold Coast in Australia. Tom Poland 0:25 Sun is shining, the birds are singing, and the surf is up. So, a very warm welcome, as I said, Ryan.