How to Get Better Clients with the Proposal Oreo Strategy – In Just 7 Minutes with Ilise Benun
Discover how you can gain back control of your business and avoid underselling yourself Find out what are the marketing strategies that fit your business and guarantee high sales without the stress Understand the importance of strategizing your proposal to turn prospects into high-paying clients Resources/Links: To learn more about how you can build the business you’ve always wanted without the marketing stress, click here: https://www.marketing-mentor.com/pages/quicktips / Summary Do you feel like you’re underselling yourself; are you always being ghosted by your prospects? Have you been struggling with looking for the right money-making marketing strategy? How can you make an effective proposal that will turn your prospects into clients? Ilise Benun is a business coach for creative professionals, a national speaker, the author of 7 books, and the founder of Marketing-Mentor.com. In this episode, Ilise talks about how you can form better relationships with your prospects and turn them into high-paying clients through the proposal Oreo strategy. Check out these episode highlights: 01:34 - Ilise’s ideal client: “My ideal client is creative professionals. So, designers of all types, copywriters, who want, I like to say, better clients with bigger budgets or bigger clients with better budgets.” 01:58 - The problem she solves: “So for the most part, my clients are not marketing themselves because they don't like marketing. And they just think word-of-mouth is the best marketing tool and they end up just taking whatever comes along.” 02:39 - The symptom of the problem: “They're taking whatever comes along, and probably not being paid what they think they're worth for their work. Often their clients or their prospects are ghosting them and not responding to their outreach or to their follow-up.” 03:38 - Clients’ common mistakes before consulting Ilise: “Often, the thing is that there are too many marketing tools to be using and too many ways to find prospects. And so often people are just doing a little bit of everything, and that's not what works.” 04:41 - Ilise’s Valuable Free Action (VFA): “Well, this is where I want to describe the proposal Oreo strategy because it's something anyone can do. And it's like a sandwich cookie. So instead of when a prospect says just send me a proposal and then you spend a lot of time, invest a lot of time on a proposal and you don't know if it's a good thing to do.” 06:56 - Ilise’s Valuable Free Resource (VFR): To get marketing-mentor.com 07:19 - Q: What are the marketing tools that work? A: And they are strategic networking, targeted outreach, and content marketing, all focused on a particular niche or vertical market so that they see you over time. Tweetable Takeaways from this Episode: “You have to focus. You have to figure out where are your ideal clients.” -Ilise BenunClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the little sunshine coast in Queensland, Australia, joined today by Ilise Benin. Ilise, good day from down under. A very warm welcome. Where are you based? Ilise Benun 00:24 Thank you so much, Tom. I'm happy to be here!