How to Get Clients When Nothing Has Worked So Far – In Just 7 Minutes with Abigail Tiefenthaler
Learn why setting up a framework is crucial to your sales and marketing conversations Understand why rushing into tactics before figuring out a marketing strategy is the biggest mistake you can make Find out the difference between social selling and social engagement Resources/Links: Want more free tips and tricks on how to get that sales strategy that fits you? Click here: Savvysalesstrategy.com/15steps Summary Have you tried everything but nothing’s working to keep your business out of that plateau? You can’t just dive into sales mode and skip marketing. Having a good marketing strategy gives a good foundation for your business to become high selling even in times that you feel like you’re stuck in a plateau. Abigail May Tiefenthaler is a Co-Founder of Savvy Sales Strategy, a marketing and sales agency that works with professional coaches who want 6-figure years and need implementation with impact to stay focused and on a path to success. Her team is client-getting specialists that create client-getting systems to support coaches with their high-ticket offers. Get an over-the-shoulder experience on how Abigail helps her clients overcome sudden career shifts from providing service to having a business through tactical planning and understanding their platform. Check out these episode highlights: 01:42 - Abigail’s ideal client: Coaches, service-based professionals, consultants. 01:50 - The problem she helps solve: We solve the problem of identifying what's missing in their marketing that's making it ineffective. Where are they struggling? 03:04 - The symptoms of the problem: They want to have a business. They don't want to just be a coach and sell services. So, they want to have a business. They want to make an impact. 04:05 - Clients’ common mistakes before consulting Abigail: The biggest mistake every small business owner, they go from idea to selling and skip all the strategy steps. They skip the tactical, you know, the tactical planning, and they go right from, "Well, I'm going to do this or I'm going to do that." 06:27 - Abigail’s Valuable Free Action (VFA): Go spend some time really thinking about where you want to go, where you are now, and how you're going to get there. That will give you your vision and your mission, then go start thinking about where your client is now and where you want the client to go or where the client wants to go and what they need to get there. 06:57 - Abigail’s Valuable Free Resource (VFR): Want more free tips and tricks on how to get that sales strategy that fits you? Click here: Savvysalesstrategy.com/15steps 07:27 - Q: How do I use social media to actually sell effectively? A: It's the understanding that there is a difference between social engagement and social selling. We focus on social selling. Tweetable Takeaways from this Episode: “Marketing creates better selling.” -Abigail TiefenthalerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Abigail May Tiefenthaler. Abigail, a warm good day from Down Under. Where are you hanging out? Abigail Tiefenthaler 00:24 I'm hanging out in East Tennessee, USA.