How to Get Different – In Just 7 Minutes with Michael Michalowicz
Learn what is the fatal flaw that you should be avoiding when running your own business Find out more about what do clients really want from you and your business and how you can use that secret to attract more promising clients Understand how having that “shareholder” mindset when it comes to handling your business will save you the sweat, attract more clients and make your business better Resources/Links: Wanting to Learn How You Can Grow Your Business and Turn Your Entrepreneurial Dream into Reality? Find out how to avoid burnout and be the best entrepreneur you can ever be: mikemotorbike.com Summary Have you ever yearned for growth in your business but just can’t seem to know where to start? Do you feel so stressed with trying to do everything in and for your business but just see it going nowhere? Are you ready to become the best and authentic business leader you can become? Michael Michalowicz is an author, speaker, and an all-around advocate for small business owners and the entrepreneurial adventure. In this episode, Michael talks about why a successful business starts with a cooperative team and a focused mindset. He also shares how you can overcome that identity crisis and bring your authentic self into your workplace, products, and your clients. Check out these episode highlights: 01:06 - Michael’s ideal client: “My ideal client is small business owners. I call them “micro-enterprises”. These are companies that do less than a million dollars, U.S., in revenue, and are in an underdog position.” 01:52 - Problem Michael helps solve: “The problem is that small business owners feel abandoned, and they're doing the work. It's a feeling of overwhelm. It's a feeling of struggle. And there's an identity crisis.” 02:39 - Typical symptoms that clients do before reaching out to Michael: “So if it's, you know, Groundhog Day, after that famous movie where every day is a repeat of the prior day. If you feel like I'm working harder and longer, yet nothing's working, you're an ideal candidate to read my books.” 03:31 - Common mistakes that people make before they find Michael’s solution: “The common mistake is to think that, ‘Because I did it, I'm the best to do it.’ ‘Because I had to do my accounting, I'm the best accountant for my business. Because I was doing the service, I'm the best to provide service.’ That is a fatal flaw.” 04:31 - Michael’s Valuable Free Action (VFA): “I'll give you something that I think can cause a radical shift and it's one word, call yourself a "shareholder". That's the word. "Shareholder" of a small business.” 05:46 - Michael’s Valuable Free Resource (VFR): Check out Michael’s Website: mikemotorbike.com 07:09 - Q: What do clients want from us most? A: They want you to be profitable and wildly profitable. Now, here's the caveat. They will never say that. Tweetable Takeaways from this Episode: “Don't fall victim to believing that you're the best suited to do it. I would argue, the number one job of an entrepreneur is to provide jobs, not to do jobs.” -Michael MichalowiczClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland, beaming out to you from little Castaways Beach in Queensland, Australia,