How to Grow Your Business with Copywriting – In Just 7 Minutes with Mike Giannulis
Find out the secrets on how you can sell yourself better that can guarantee you more better-paying clients Learn how you can ditch those ads and replace them with better and more promising copywriting techniques Understand what are the three S’s you need to know that can sort out your thoughts and help you take your next step Resources/Links: Wanting to Find Out How You Can Get More Traction and Hook Your Clients Without the Ads? Learn the power of copywriting, what you need to do and how to save time and yourself from writer’s block: Prontowrite.com Summary Have you been investing tons of money in ads but ended up not gaining much traffic online? Do you want to learn how you can save yourself from all the stress and invest in the right marketing strategy? Are you ready to hone your copywriting skills, save yourself tons of money and gain more clients in a shorter time? Mike Giannulis helps leaders and entrepreneurs live better lives and build bigger businesses. He is a serial entrepreneur and master copywriter who helps business owners grow their companies and instructs copywriters on creating highly converting and compliant ads and sales material. In this episode, Mike talks about how you can overcome the struggle of selling yourself through the power of copywriting. He also shares the 3 S’s you need to focus on and how they can also help you get yourself back in the game– gaining new clients at a lesser price in a shorter time! Check out these episode highlights: 01:37 - Mike’s ideal client: “So my ideal client is actually an existing business owner who wants to grow their company and needs help with marketing and sales and even some operational stuff, but they want to grow.” 01:57 - Problem Mike helps solve: “The biggest problem that I solve for people, especially when you're the owner, is you really can't see what you truly have. I deal with this too! It's very hard for me to sell myself.” 03:06 - Typical symptoms that clients do before reaching out to Mike: “I think some of the biggest symptoms for people that need what I do is they're kind of at a place where they sort of feel stuck. They've kind of done what they know how to do.” 04:29 - Common mistakes that people make before they find Mike’s solution: “Well going- this is going to sound kind of bad because this is part of what I do, but I do think a lot of people make the mistake of just like getting themselves in the course mindset, where they're going to buy the next course, buy the next crop, buy the next thing, trying to new hack, go to the Facebook ads event that they saw advertised.’ 05:51 - Mike’s Valuable Free Action (VFA): “I think two big things are focused, really homed in on, "What's the biggest problem that you solve?" and "What's the biggest promise that you can make?" And if you can really iron out those two things, those are the two ways you'll attract people in.” 06:20 - Mike’s Valuable Free Resource (VFR): Check out Mike’s Website: Prontowrite.com 07:15 - Q: What should someone do if they're sort of feeling stuck or if they're unsure of what the next step is for them? How do they know when they're ready for that next step? A: I kind of tell people when it comes to scaling things, you've got to be kind of cool, but the word "scale" itself is the answer. Tweetable Takeaways from this Episode: “You can't just scale marketing if you don't have operations and fulfillment in the sales team. So,