How to Leverage YouTube Ads and Generate Leads & Sales – In Just 7 Minutes with Aleric Heck
Discover how to leverage Youtube - the 2 billion member platform to drive more leads and grow your business Learn how to effectively reach people when they’re on the YouTube homepage or searching for specific topics or solution Find-out the advantage of Youtube ads compared to other paid ads options Resources/Links: Claim Your YouTube Ads Gift From Aleric Heck & the AdOutreach Team: Choose Your Gift Here: https://www.adoutreach.com/gift Summary Businesses are looking for new ways to win the hearts and minds of their audiences and drive business results. Aleric Heck is a YouTube Ads Expert, who started out 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers. He has helped his clients generate over 8 Figures in Sales using YouTube Ads and is a member of the ClickFunnels 2-Comma Club. In this episode, Aleric shares how he helps entrepreneurs and marketers harness the power of YouTube Ads to grow and scale their businesses through AdOutreach. Check out these episode highlights: 01:35 – Aleric's ideal client: "So, our ideal client is really anyone who's looking for more leads and sales online, but specifically, we've worked with a lot of people who are either selling a course, you know, high ticket coaching, consulting, kind of more in the info, you know, coaching course kind of space." 01:59 – Problem Aleric helps solve: " So, the biggest problem and a lot of you listening are probably seeing this right now, is lead costs are going through the roof on Facebook, Google Search, traditional platforms. We help cut those costs down by using YouTube ads, and not only decrease the cost but also increase quality because you add that video element. So that's what we help people out with, with YouTube ads." 02:29 – Typical symptoms that clients do before reaching out to Aleric: "So, one of the biggest things are people are just seeing their costs go up and up, right? Results start slipping, and it just really feels like you're stuck, or you're going backward with your advertising. That's the biggest symptom." 03:06 – What are some of the common mistakes that folks make before finding Aleric and his solution?: "Obviously, the biggest problem is not doing it in the beginning. But those that do they often try to use placement advertisements or really just scratched the surface where you're picking specific videos to run your ads in front of. There's, you know, courses out there that really quite frankly, aren't that great, that are only talking about this one way. And that's the biggest problem is people just try and target videos instead of going into the broader array of targeting we're going to talk about in a second." 03:52 – Aleric's Valuable Free Action(VFA): So, the first is creating a video ad that's actually going to convert on YouTube. Most people when they do, and this is another mistake, is they'll do like a one-minute ad. We found a three to five-minute ad, really educates your viewer, provides value, actually performs the best on YouTube. So, it has a hook, it educates and has a call to action, exactly. And then on the targeting side, not only targeting in front of keywords or videos or channels, or topics, but also layering in audiences. There's a way in YouTube to layer in audiences like you can on Facebook. So now you have audiences plus the video that they're watching, that's the combination that produces the best results. 05:24 – Aleric's Valuable Free Resource (VFR): Claim Your YouTube Ads Gift From Aleric Heck & the AdOutreach Team: Choose Your Gift Here: https://...