How to Listen to Your Own Ideas and Make Waves and Get Noticed in Your Marketplace – In Just 7 Minutes with Hillary Weiss
Get to the root of what makes you stand out and turn your brand into a statement piece in the marketplace Find out why overloading on information is a big no when it comes to marketing yourself Understand what are the three categories of places where your best ideas come from Resources/Links: To grab the ultimate tool to make waves and more money for your brand, click here: hillaryweiss.com/statementpieceframework Summary Do you struggle with finding out the root of what you’re good at and adding a bit of pizzazz to your brand? Have you been trying to channel your inner creativity to get out of that snooze-worthy branding and digital content? Are you ready to find out how to become the statement piece in your industry and be everyone’s go-to brand? Hillary Weiss is a creative director, messaging strategist, coach, and speaker. Every day, she helps hyper-competent business owners like you (and your teams) turn big, brazen ideas into clear concepts that captivate the planet. Find out how Hillary helps her clients (and you!) become the statement piece in your industry instead of being the world’s best-kept secret through diving into your creative space while making waves and profit. Check out these episode highlights: 02:17 - Hillary’s ideal client: I work with creative service providers, coaches, consultants, and strategists who are really, really fantastic at what they do but are right now still best-kept secrets in their corner of the industry. 02:58 - The problem she helps solve: The sort of problem that I solve is, again, for these best-kept secret business owners. A big problem with creatives is that so many of them are so intelligent, so hard-working, so, at such a high level, of output, and have such a high level of client work. 04:20 - The symptoms of the problem: So often, they don't have a clear plan for how to roll it out. They haven't really done content strategy before. A lot of them haven't launched. Because a lot of the way people come up in the creative service provider world like coaches, copywriters, designers, strategists, all those guys, they are often really handed to mouth with their work. 05:37 - Clients’ common mistakes before consulting Hillary: The biggest mistake I find is that people tend to overload information. I have this email that goes out to my list that says, "Stop unhinging your jaw." It talks about how Python eats a cow. 06:50 - Hillary’s Valuable Free Action (VFA): People tend to create by a committee in the creative space, which they really shouldn't! Because all the best work comes from going within, thinking about, “Okay, how do I do this? How do I see this? How would I solve this problem that I'm talking about in a way that is backed up by my own experience? What's the answer here? And what's my answer?” And I think, sort of, taking the time and the discipline to reflect on that, before in, or better yet, without crowdsourcing outside opinions is how your best work gets done. 08:04 - Hillary’s Valuable Free Resource (VFR): To grab the ultimate tool to make waves and more money for your brand, click here: hillaryweiss.com/statementpieceframework 08:38 - Q: Where did you get the frickin' headphones? A: I got them from a very cute little frickin' brand called Skinny Dip London which I believe has various shops in Australia as well. Highly recommended! Fabulous fun stuff. Tweetable Takeaways from this Episode: