How to Maximize Your Findability, Accountability & Profitability – In Just 7 Minutes with Ford Saeks
Discover why marketing and communication plays a crucial role in maximizing business engagement and sales Find out how you can close the gap between where you are now and where you want to be Understand the importance of lead magnet and why should you be offering them Resources/Links: Wanting more tips on how to transform your business and gain more traction? Click here: primeconcepts.com/marketing-critique Summary Do you desperately want to share your high-quality product but often fail at it? Are you ready to find out how to gain ultimate traction and attract loyal clients? You can have the best product in the world, but not until you figure out the best marketing strategy that suits you, you’ll be stuck being the world’s best kept secret. Ford Saeks is a business growth accelerator, speaker, and author. He specializes in helping businesses attract loyal and repeat customers, monetize social media, ignite innovation and increase sales and profits. His efforts have helped companies generate a total of over a billion dollars in sales worldwide. Jump into this episode and listen in to how Ford turns prospects into lifetime loyal clients through maximizing your findability, accountability, and profitability by bridging the gap on where you are and where you want to be. Check out these episode highlights: 02:06 - Ford’s ideal client: So, my ideal clients are businesses or organizations that are looking to improve their revenue-generating results. So, they're marketing, but they want their marketing to be more effective. 02:19 - The problem he helps solve: So, what I do is I really solve a multitude, but it's four levels. I help them improve their influence, I help them build a subscriber list, I help them capture leads, and I help them get higher quality, new, and repeat sales. 03:43 - The symptoms of the problem: So, the main area, the main issue, would be they want more business. They know they have a high-quality product, but they're having trouble getting traction. They're having trouble getting leads. 06:00 - Clients’ common mistakes before consulting Ford: They listen to the wrong advice. They hire people that are supposedly competent, and they didn't vet them first. You know, if they want to vet me, Google me. 06:52 - Ford’s Valuable Free Action (VFA): They can go to primeconcepts.com/marketing-critique, or just go to the homepage of Prime concepts and look for the link. But one of the things I do, is full transparency, you should be offering lead magnets. 08:09 - Q: What's the biggest action that people can take? A: And the answer to the question is mystery shop. When you're done listening to this in the next 10 seconds, I want you to go look at your website, your search engine rankings, your LinkedIn, Facebook, YouTube, Twitter, Pinterest, Tik Tok, Instagram, Snapchat, and Rumble, and look at what's working. Tweetable Takeaways from this Episode: “At the end of the day, marketing and sales is just giving people enough information that they can make good decisions.” -Ford SaeksClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland, beaming out to you from the sunny Sunshine Coast in Australia, joined today by Ford Saeks. Ford, g'day from Down Under, sir.