How to Measure Your Marketing Results – In Just 7 Minutes with Andy Janaitis
Discover how measuring your marketing results leads to better business growth, profit, and reach Understand why following a bunch of trends is a big mistake for your marketing Find out why cheap data and clicks will never guarantee you a rich outcome and revenue Resources/Links: Want more FREE tips on how to authentically grow out your business? Click here: PPCpitbulls.com Summary Have you been investing on cheap data that you just end up not getting the results you want? Do you want to maximize your marketing by learning how to measure your marketing results? Marketing isn’t all about investing in different ads and strategies, it’s also about gathering the data and understanding it– which platform gets you the most views, what time is the best time to post, and so on. Andy Janaitis is the founder and owner of PPC Pitbulls, a digital marketing agency focused on driving measurable results online. Find out how Andy stopped following trends and started adding value into your brand through the perfect marketing strategy and measuring your marketing results. Check out these episode highlights: 01:21 - Andy’s ideal client: My company, we're PPC Pitbulls, we work primarily with E-commerce brands that are looking to grow more sales online. 02:08 - The problem he helps solve: The problem really is that gap. Once somebody gets the page, oftentimes, people think about all these tips and tricks and you know, Google ads, Facebook ads, Instagram, using influencers, all these different nice ways to get people to the page, which is really important, and really something we should be thinking about. 03:15 - The symptoms of the problem: The number one sign we see, you know, get somebody in, we're talking to them. And the first thing I ask is, "hey, what's your cost per acquisition?" Or "If you're selling a product, what's your return on ad spend?" 04:25 - Clients’ common mistakes before consulting Andy: The first and foremost, first thing we see is people running paid traffic. This is running Google ads, Facebook ads, anything like that without tracking conversions. So, one, tracking what's happening and two, sending that data back to whether it be Google or Facebook 06:17 - Andy’s Valuable Free Action (VFA): The number one thing, if you don't have it already, get Google Analytics installed on your site. It's a free service. It's the best basic tracking tool to understand what events are happening. 06:51 - Andy’s Valuable Free Resource (VFR): Want more FREE tips on how to authentically grow out your business? Click here: PPCpitbulls.com 07:27 - Q: Do I need to upgrade to GA 4? A: Yes. You do need to get it updated. Universal Analytics, the older version, will be retired on July 23, so that's not going to work anymore. Tweetable Takeaways from this Episode: “Get Google Analytics installed on your site. It's a free service. It's the best basic tracking tool to understand what events are happening.” -Andy JanaitisClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland joined today by Andy Janaitis. Andy, good day. Sir, a very warm welcome. Where are you hanging out? Andy Janaitis 00:21 I'm in Ellicott City.