How to Scale Up Your Agency When You’re Already at Max – In Just 7 Minutes with Breanne Dyck
Discover how to grow and maximize your business without the feeling of being overwhelmed Know more how to assess and figure what the real problem is in your business Learn more on how to approach the problem in your business using a better, effective and more efficient solution with Breanne’s help Resources/Links: Check out Breanne’s Website: http://www.VisionaryCEOAcademy.com/MarketingTheInvisible Summary Does it feel like it’s nearly impossible to grow your business once it has reached its maximum? Do you want to grow your business without feeling overwhelmed and overworked? Breanne Dyck is the co-founder of the Visionary CEO Academy, visionaryceoacademy.com. She helps coaches, agency owners, and consultants who are overwhelmed and burning out because they've hit maximum capacity. In this episode, Breanne talks about how to grow your business even if it’s at its maximum without feeling overwhelmed. She also shares tips on how to avoid feeling burned out when it comes to handling your business using her instant scale assessment. Check out these episode highlights: 1:11 - Breanne’s ideal client: “When I think about the perfect client, I think about this woman we worked with named Amy, who is a Facebook ads agency owner. She came to us and she said, every time she would get an email from a new client, she would say, "Oh God, I don't know if I can handle another client." She knew how to market, she knew how to sell, but she was completely overwhelmed and maxed out. So that's who we help best, people like Amy. Whether they got an agency or they're selling courses or programs, we help them to get out of the day to day so they can grow their business without the overwhelm.” 1:49 - Problem Breanne helps solve: “Well, I think it's really important to figure out what burnout looks like and how it shows up because it's not always obvious if you're dealing with this problem. The common symptoms that we look for are folks who, you know, between delivering the clients, doing sales and marketing, they're probably trying to manage a team. Maybe they've got some contractors that they're forming work to, that kind of stuff. They're trying to do all these things, and they want to have a life. And it's the life that starts to slip away first, right? You end up working harder and harder.” 3:23 - Typical symptoms that clients do before reaching out to Breanne: “I would want to know when's the last time they actually took a vacation. And in our business, we have a concept that we call uncontaminated time. Now uncontaminated time is time that you spend not working on or in the business. So that's concept number one, when did you actually take a vacation that gave you uncontaminated time? Where you weren't looking in on your computer, you weren't checking to see if things were blowing up.” 4:31 - Common mistakes that people make before they find Breanne’s solution: “Tom, you said exactly the right thing here, which is that they're going to try a bunch of things. And so often we jump into automating, you know, a new funnel, or building out some new marketing, even though they're super busy with clients. It's like, we have this story that, you know, oh, it's going to dry up. And of course, go on Facebook and those are the ads you're going to see, right, is you have to automate your marketing, get your funnel set up, and yadda, yadda, right?” 5:57 - Breanne’s Valuable Free Action (VFA): “Well, I'm going to make a couple of maybe bold, not so bold, assumptions about the folks who are listening. The first assumption is that they've got a busines...