How to Scale Your Repetitive Webinars So You Can Stop Doing Them Live – In Just 7 Minutes with Melissa Kwan
Discover how you can reuse your webinars without the stress of repeating them every single time Learn the importance of having authentic webinars rather than perfect ones Find out how to stop micromanaging your business and save yourself from unnecessary exhaustion Resources/Links: Want to save yourself from the stress of repeating webinars? Click here: eWebinar.com Summary Do you want to turn your videos or content into a webinar that you can always use while saving yourself from stress AND keeping your audience hooked? Giving the same webinars over and over again can be really tiring and exhausting. You can reuse your webinars and scale them into content your audience will never get tired of. Melissa Kwan is the co-founder and CEO of eWebinar, the leading automated webinar solution that turns any video into an interactive webinar. Sit back and listen to what Melissa has to share on how you can scale and reuse your webinars that guarantee better and more audience interaction with less stress and exhaustion. Check out these episode highlights: 02:08 - Melissa’s ideal client: Our ideal client is anyone who's already using webinars or long-form videos in their marketing, sales, or even post-sales customer success. 02:19 - The problem she helps solve: The problem that we solve is we save people from doing the same webinar over and over again. So you can imagine really repetitive things like sales pitches, sales demos, onboarding, training, and thought leadership. 03:13 - The symptoms of the problem: I think the first one, which is something I experienced myself, is just pure exhaustion. Just like a mind-numbing task of not wanting to do this, but no, it's still important in your business. 06:18 - Clients’ common mistakes before consulting Melissa: I would say the most common mistake, especially going from live to wanting to try automation, is you think just because it's a video, it has to be perfectly produced. 07:49 - Melissa’s Valuable Free Action (VFA): I mean, to write off the answer of question four, just take any recording you have, like literally any replay you have, your last one. It doesn't matter if it's like last week or last month or two months ago. 09:04 - Melissa’s Valuable Free Resource (VFR): Want to save yourself from the stress of repeating webinars? Click here: ewebinar.com 09:51 - Q: Why are we doing this? A: Because we want you to work less, not more. Tweetable Takeaways from this Episode: “The reason why people love webinars is that it's authentic. It's not produced. It's not scripted.” -Melissa KwanClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Melissa Kwan. Melissa, good day from Down Under. Where are you hanging out? Melissa Kwan 00:21 I'm currently in Amsterdam. Tom Poland 00:22 Amsterdam, the Netherlands, so we're at opposite ends of the world. And it's last night where you are, and it's tomorrow morning, where I am. So try to get your head around that. Folks, Melissa is the co-founder and CEO of eWebinar, which is- and I reached out to Melissa. She didn't request this interview.