How to Stop Your Website from Killing Your Business – In Just 7 Minutes with Carol Dunlop
Find out what you need to fill your website with and how to make it navigable for people to know that they are in the right place Learn how not to be chasing all the shiny objects you see and instead find the clarity to know who you're working with, what their problem is, and how you solve it Find out how to make your marketing a money magnet Resources/Links: Get your Seven Client-Getting Strategies that you can use on your website. Click here: https://csicorporation.com/7-strategies Summary Are you someone who loves chasing shiny objects and never ever gets to decide which way to go and focus on? Do you love following people who seem to have the solution you are looking for, but nothing is tried, tested and true with them? Is your website navigable and filled with essential elements people truly look for? How do you turn your marketing into something that actually works and bring in money for you? Carol J. Dunlop, The Online WOW! Strategist and 3X Amazon Best-selling author teaches brilliant creators to convert marketing into money using their WOW! website as their hub. In this episode, Carol shares how she teaches people how to do the things that are authentic to them in the way that they need to do it so that it actually works and brings them money. Check out these episode highlights: 02:00 - Carol's ideal client: "My ideal clients are brilliant creators, coaches, service providers and business owners who love shiny object syndrome, but don't know which way to go. I help them get on that straight road." 02:29 - The problem Carol helps solve: "I teach them how to convert their marketing into money." 02:55 - The symptoms clients face before they consult Carol: "They don't know which marketing strategy to use. The money is kind of getting away from them. They're doing the marketing, but it's not bringing in the money." 03:47 - The common mistakes people make before they reach out to Carol: "They try what they think is the hottest thing out there. If they see a lot of people going toward a specific marketing strategy or playing, like, doing more Facebook lives, or maybe getting more Facebook ads, or maybe just going to Google and trying to see what Google is doing. Nothing is tried and true with them." 05:19 - Carol's Valuable Free Action (VFA): "What I need to do is make sure that their website is filled with pain. And when I talk about pain, I mean, the pain of the people who are coming to the website, if they come to your site, and they say, 'Oh, they solve this problem', 'Oh, they talk about this problem', then they know that they're in the right place." 06:30 - Carol's Valuable Free Resource: Get your Seven Client-Getting strategies that you can use on your website. Click here: https://csicorporation.com/7-strategies 07:45 - Q: How does your website kill your business? A: The main way that your website kills your business is having a lack of clarity. Because when those people come there, they need that pain. They need to know who you're working with, what their problem is, and how you solve it. Right away. Tweetable Takeaways from this Episode: “What they need to do is make sure that their website is filled with pain. And when I talk about pain, I mean, the pain of the people who are coming to the website, so, then they know that they're in the right place.” -Carol DunlopClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not...