How to Use Podcasting to Grow that Beautiful Business of Yours – In Just 7 Minutes with Tim Reid
Discover the secret power of podcasting as a marketing tool Learn more on the importance of loving and treating marketing as a hobby Find out how to overcome those limiting beliefs and get the most out of your marketing Resources/Links: Check out Tim’s Website: smallbusinessbigmarketing.com Summary Have you always had a grudge when it comes to marketing? Does hearing the word “market” or “marketing” instill fear in you? Do you feel limited when it comes to marketing your product or business? Well, fear not. Podcasting is the answer to that! Get the stress out of marketing and let your business grow beautifully and your profit greatly! Tim Reid is the Host of Australia’s #1 award-winning, 12-year-old Small Business Big Marketing Podcast. He is one of the true early pioneers of podcasting. In this episode, Tim shares his insights on the beautiful hidden secrets of podcasting that can guarantee you less stress and fear when it comes to marketing, while more profit and promising customers for you! Check out these episode highlights: 02:09 - Tim’s ideal client: “I love talking to business owners with turnovers of less than $5 million who have respect for marketing, but at the same time are incredibly frustrated by marketing.” 02:31 - Problem Tim helps solve: “I'm really big on mindset. There's plenty of things that all these small business owners can do, but unless they got their head straight around marketing, and my dream is that I take them from a mindset of frustration to making marketing a hobby. Because when something's a hobby, you'll find time, you'll find the resources, you'll find the energy, you'll put it in your diary, and you can't wait to do it next time.” 03:30 - Typical symptoms that clients do before reaching out to Tim: “These symptoms, I call them limiting beliefs, and when it comes to marketing, or podcasting, which is you know, a component part of marketing, three limiting beliefs stop them from cranking out great marketing or a great podcast.” 04:39 - Common mistakes that people make before they find Tim’s solution: “They try to do everything themselves. And I kind of get that. I mean, particularly as business owners, we're control freaks, and we don't like letting things go because our business is our baby. We gave birth to it. We want to nurture it through.” 06:02 - Tim’s Valuable Free Action (VFA): “Embrace helpful marketing. I wrote about helpful marketing in my book, The Boomerang Effect. It's a very simple concept and it's around- it's literally being helpful. It's actually not pushing people away through sales messages. It's pulling people towards you by being incredibly helpful and being helpful in your marketing returns you more customers and makes you more money.” 07:21 - Tim’s Valuable Free Resource (VFR): Check out Tim’s Website: smallbusinessbigmarketing.com 08:20 - Q: What are you really curious about? A: The well-being of middle-aged men. Tweetable Takeaways from this Episode: “Do a little pivot and try again because sure enough at some point you'll crack the magic code. Make time for your marketing!” -Tim ReidClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings everyone and another very warm welcome to yet another edition of Marketing the Invisible. My name is Tom Poland,