How to Use Powerful, Million-Dollar, Visual Models to Drive Revenue and Growth Up – In Just 7 Minutes with Simon Bowen
Know more on how to turn your product or service’s complexity to simplicity without losing its value Learn why you need to make an effort to express the profound and hidden value of your product and service in a simple way through visual Discover how to turn your big ideas into a 'sight-bite' that expresses the idea in a simple, powerful and with less overwhelm Resources/Links: Check out Simon’s Website: http://www.modelsmethod.com Summary Does it feel difficult for you to market your product? Is your market able to visualize the value of your product through the help of visual models that simplifies the complex? It's time for you to show your genius through visual content. Simon Bowen is the founder of The Models Method and creator of The Genius Model. Simon's forte is using visual models to simplify what would otherwise perhaps be a complex value proposition and elevate your influence in doing so. In this episode, Simon talks about the importance of really expressing your product or services in the simplest way possible rather than making everything complex. He shares his insights on the value of expressing your product or services with the help of his own website, Models Method. Check out these episode highlights: 1:39 - Simon’s ideal client: “Companies that are selling a complex product or service to a complex customer. The complex customer is someone who doesn't really, they're not really clear, not necessarily about what they want, but they're not clear about what's available to actually solve that for them.” 3:13 - Problem Simon helps solve: “The problem is, most businesses don't put anywhere near enough effort to understand how to express the profound and hidden value of their product and service in a simple way.” 4:19 - Typical symptoms that clients do before reaching out to Simon: “They'll be feeling like they're getting, they're having to charge a lower price than they believe the product is worth. And probably what's fueling that is they sell their product to the client at a price the client loves the product, and they say, "This is worth way more than what you're charging for it." That should be a red flag for everybody.” 6:02 - Common mistakes that people make before they find Simon’s solution: “The biggest problem or the biggest cause of problems is people in sales are failing to understand that every sale is an insurance policy. So, a customer comes to you to see if you can help them out of interest-based on the situation they're experiencing.” 7:33 - Simon’s Valuable Free Resource (VFR): Check out Simon’s website: http://www.modelsmethod.com 8:00 - Q: Hey, Simon, if I gave you more time than seven minutes, could you draw me some models? A: Hell yes! Tweetable Takeaways from this Episode: “All value is determined by your ability to express it.” -Simon BowenClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 0:09 Greetings everyone, and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Simon Bowen. Simon, a very warm good day, sir. Welcome, and where you're hanging out? Simon Bowen 0:20 Yes, I'm in Perth, West Coast of Australia. Beautiful place. Tom Poland 0:24 On the other side of the big country down under. And I'm on,