How to Use Stage Marketing to Amplify Your Audience Authority and Activate Your Audience – In Just 7 Minutes with Richard Mulholland
Discover why stage marketing is a way for your audience to trust you and get them hooked on what you have to offer Understand the importance of prioritizing your area of authority rather than the audience count Find out what is UPOV and why you should take the time to find out what yours is Resources/Links: What to know how to find the missing link action? Click here: msng.wtf/framework/ Summary What do you have that others don’t and how can you share it with the world? Do you want to know how you can effectively share your value while earning a profit? Cliche marketing, like investing in different advertising, isn’t as effective as before. So how can you market yourself and your products? Through stage marketing, you are able to give the audience a glimpse of what you have to offer authentically and relatable. Richard Mulholland is a rock and roll roadie turned entrepreneur that helps other entrepreneurs suck less in public. Tune in to find out how Richard uses stage marketing to deliver extraordinary presentations that will keep your audience invested and turn them into one-time clients to loyal customers! Check out these episode highlights: 02:04 - Richard’s ideal client: Entrepreneurs, business leaders, and rugby supporters of decent teams who believe that they have unique- shots fired believe they have a unique point of view in the world, but they're frustrated by their relative anonymity in getting that idea out. 02:42 - The problem he helps solve: There are a few problems with what it is. The first is that they have imposter syndrome. So, a lot of people think, "Well, I've got this idea, but I'm not great at being out there. Do I really deserve to be there?" 03:53 - The symptoms of the problem: Well, there are two. There's one that's tough for us but is ultimately tough for them. And there's one that's tough for them. The one that's tough for them is they don't know where to start. So, they don't know where to start to position themselves as a thought leader. 05:32 - Clients’ common mistakes before consulting Richard: Well, the first thing is that they're taking a brief from the conference organizer. So, the conference organizer phones you, "Hi, Tom, we've heard your podcast. We'd love you to come and speak. And we want you to speak to the state of marketing in podcasting today." 07:09 - Richard’s Valuable Free Action (VFA): Everyone should take a moment to consider what their UPOV is-- their unique point of view. And it's your unique point of view. You know, it shouldn't be a five-horse race. When you're pitching or presenting, it should be you to the horse race—you versus the other four. 08:06 - Richard’s Valuable Free Resource (VFR): What to know how to find the missing link action? Click here: msng.wtf/framework/ 08:37 - Q: Why is this the right time? A: And I'll tell you, it's the right time because the world is changing. And there is an opportunity for those who are willing to put their hands up to take advantage of that disruption and change. Tweetable Takeaways from this Episode: “Your story is only important when it helps people relate to your point. You start with the point you want to make and then you write the story that will support it.” -Richard MulhollandClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone,