How to Use Storytelling Videos to Convert More Prospects – In Just 7 Minutes with Charles Alexander
Find out how you can stop stale marketing and make your marketing better and fresher Learn why you should stop achieving perfection and strive for consistency Discover how to create short and distinct videos with different unique messages every time Resources/Links: Want to find out how you can do more by doing less? Click here: www.yourcharlesalexander.com Summary Are you often stuck making 3-5 minutes videos that it ends up boring your viewers? Do you want to know how to make quick, unique, and amazing videos that will keep your viewers hooked? Now that everything is instant, consumers and viewers want something quick! It’s important to keep your videos quick and unique to keep your viewers hooked up. Charles Alexander is a polished content creator that uses humor and real-world experiences to educate others. Get an over-the-shoulder experience on how Charles transforms long explainer videos into short unique videos that will get your message straight to the point and your clients hooked. Check out these episode highlights: 01:36 - Charles’ ideal client: Ideally, Tom, anybody that is self-employed, and in an advisory role. I work quite a bit with financial advisors, insurance agencies, also business coaches. 02:06 - The problem he helps solve: The average advisor in almost any industry doesn't necessarily have a really clear or concise, or better yet, even a fun or interesting way to kind of describe who they are or why they're different in a short timeframe. 03:31 - The symptoms of the problem: The marketing is probably a little bit, has become a little stale, or they're unhappy with it. Or they're having to reply with the same copy-and-paste message in the email over and over. They're regurgitating the same message over and over. 04:39 - Clients’ common mistakes before consulting Charles: Copying what everybody else is doing, especially, in some of the folks that I've worked with. Have you ever seen an old Xerox copy that showed your age right there? I said zero instead of copy, you know, a photocopy. 05:33 - Charles’ Valuable Free Action (VFA): Sure, before you create any video, or even do any marketing materials at all, I've created it, it's one of the other things that my guides give away. But I'll just tell you right here, and they'll probably need to pause and write these down. 06:29 - Charles’ Valuable Free Resource (VFR): Want to find out how you can do more by doing less? Click here: www.yourcharlesalexander.com 07:33 - Q: Two big mistakes people have when they create video? A: First, the audio got to be right each and every time. If you're doing it this way, get a mic, get it for you. Tweetable Takeaways from this Episode: “A video will not just go viral. Once you make it, it won't just start raining in Google and bring you all the leads. You got to go use the flippin’ thing!” -Charles AlexanderClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland, joined today by Charles Alexander. Charles, a very warm g'day from Down Under. Where are you hanging out? Charles Alexander 00:20 Just north of Nashville, Tennessee, my friend. Tom Poland 00:23 Nashville, Tennessee.