How to Use Your Marketing Superpower to Do Less Marketing and Make More Money – In Just 7 Minutes with Ivana Taylor
Discover what your supermarketing power is and how to make the most out of it with less cost and more profit Learn how you can avoid the “slot machine” marketing and save yourself thousands of bucks in marketing Understand what are the three marketing strategies out of the hundreds that you need to focus on and choose from Resources/Links: Wanting to Find Out What Your Marketing Superpower Is? Learn how to get more customers and more profit for only less than $17 a day: DIYMarketers.com Summary Have you been putting money on your marketing but ended up barely getting anything in return? Are you struggling and feeling overwhelmed with finding the right marketing strategy for your business? Do you want to know what your secret marketing superpower is and how you can use it to guarantee more clients at a lesser cost? Ivana Taylor published DIYMarketers.com where solopreneurs learn how to get customers on $17 a day. In this episode, Ivana talks about the power of knowing your marketing superpower and how it can help you find which marketing strategy best suits you and your business for more clients and profits at a lesser cost. She also shares her insights and tips on what millionaires do that we should be doing too. Check out these episode highlights: 01:02 - Ivana’s ideal client: “Since I'm at publication, I actually have two clients. I've got the readers, of course, who are solopreneurs, and small business owners, entrepreneurs, all those kinds of types.” 02:36 - Problem Ivana helps solve: “The problem I typically solve for business owners and entrepreneurs is, I help them get out of the marketing to overwhelm. Do less marketing, make more money.” 03:04 - Typical symptoms that clients do before reaching out to Ivana: “Don't be afraid, you guys, listeners, when you see yourself in these descriptions. Number one, you are spending money on marketing and getting nothing! I call that 'the slot machine'.” 04:07 - Common mistakes that people make before they find Ivana’s solution: “Well, the common mistake, Tom, is that they, as you said, they're stuck in this constant 'do loop'.” 04:55 - Ivana’s Valuable Free Action (VFA): “The first thing I'm going to tell them, choose one marketing strategy. Don't worry! There aren't hundreds, there are three.” 06:16 - Ivana’s Valuable Free Resource (VFR): Check out Ivana’s Superpower Quiz: DIYMarketers.com 06:53 - Q: What is it that millionaire marketers know that the rest of us don't? A: Well, guess what? Millionaire marketers– they started out probably like all of us. But guess what? They figured out what their strength was. They did the 'do loop'. Tweetable Takeaways from this Episode: “You find your strength. Find out one thing that you do well, that you enjoy, that on your worst day you want to do, double down!” -Ivana TaylorClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland, joined today by Ivana Taylor. Ivana, good day from down under. A very warm welcome. Where are you hanging out? Ivana Taylor 00:21 I'm hanging out in equally sunny and brisk Cleveland, Ohio, in the United States, Tom Poland 00:29 Alright,