Leveraging the Power of Podcasts – In Just 7 Minutes with Josh Elledge
Find out how podcasts are one of the best platforms you can market on while building healthy business relationships Understand why dumping ads, investing in cheap webinars, and doing the DM strategy is just a waste of your money and time Learn the importance of leveraging generosity to people instead of trying to sell or advertise your product to them Resources/Links: Want to Know How You Can Get Over a Hundred People in Your Sales Queue at All Times? Learn the powerful and promising impact of generosity and with using the right platform: www.upmyinfluence.com/free Summary Are you one of those people that invests their money on thousands of ads, cheap webinars, or just about anything that could help you with marketing your product? Do you often find yourself wasting more money with marketing tactics that fail and people avoiding you with the fear of being sold to? Have you wondered how the right platform, A.K.A. Podcasts, with a little bit of generosity, can sign you up for marketing success? Josh Elledge is a U.S. Navy veteran and has launched UpMyInfluence.com to help entrepreneurs grow their authority and influence. UpMyInfluence builds 7-figure B2B sales systems with zero paid ads. In this episode, Josh shares the powerful impact of using the right platform, leveraging your generosity, and building relationships. He also talks about his tips and insights about how podcasts can help you market your product without making it sound like an advertisement to your audience while building a healthy business relationship with your guest. Check out these episode highlights: 01:11 - Josh’s ideal client: “The ideal client is going to be somebody who has- they sell big-tickets. They're high authority themselves. They typically get great word of mouth. Their clients typically love them for what they do.” 02:30 - Problem Josh helps solve: “The problem that we solve is, again, just listen, people don't like being advertised to. They really don't! They don't like being sold to.” 03:24 - Typical symptoms that clients do before reaching out to Josh: “That's absolutely the case. And again, they get- and it feels weird for them. Because they're like, "Man when I talk with someone that knows me and appreciates me and likes me, I just knock it out of the park. And I've got like an 80% conversion rate.” 04:11 - Common mistakes that people make before they find Josh’s solution: “Dumping money into paid ads, dumping money into DMing stuff, maybe cheap sales-y webinars, sales letters via cells, like just basically everything that marketers are doing!” 05:30 - Josh’s Valuable Free Action (VFA): “Everything you do should be leveraging your generosity. If you lead with generosity, I happen to believe that the best tool that you can use today is a platform, which we refer to as "podcasts" in the beginning.” 06:30 - Josh’s Valuable Free Resource (VFR): Check out Josh’s Website: www.upmyinfluence.com/free 07:23 - Q: Why do I do what I do? A: You know, I learned from Adrian Cronauer from Good Morning Vietnam, if you remember that movie portrayed by Robin Williams. We have a sacred obligation to serve audiences. Tweetable Takeaways from this Episode: “Spend your time, invest your resources in these relationships. It's hard to sell to your audience, it's much easier to build authentic relationships in the greenroom, do great business together and make an impact together.” -Josh…Click To Tweet