Scrappy B2B Marketing 101: How to Capture More Market Share for Less Money – In Just 7 Minutes with Colton Briner
Learn how to resonate with your audience to make long-lasting impact that will turn them from prospects to long-term clients Find out what channels you should focus more on instead of playing the game against the big competitors Understand why creativity plays an important role in your place against competitors in the market Resources/Links: To get more FREE money-making marketing advice, click here: Scrappyafsolutions.com/resources Summary Have you been trying to compete for your place in the market but end up being pushed down by those big companies? What should you really work out on– is it increasing your ads, trying out new strategies or, something just as simple as, igniting your creativity? Are you ready to learn how you capture more market shares without the stress, struggle and worry? Colton Briner has spent his entire career where the rubber meets the road between product development and branding on the one side and marketing and sales on the other side. This experience has enabled him to combine strong strategies with creative execution to help companies grow fast while spending less. In this episode, Colton talks about the hidden gems when competing with the top companies in your market– from analyzing these companies at a micro perspective to what should you be focusing instead to outshine them and resonate with your clients. Check out these episode highlights: 02:30 - Colton’s ideal client: I work generally with early-to-mid stage B2B companies in complex enterprise selling contexts, right, that typically have high ticket items. Their solutions, cost, or average contract value is five figures and above. 03:10 - The problem he helps solve: Small players struggle to capture market share from the deep-pocketed industry incumbents, right? Those guys have big budgets because those companies have a lot of revenues. 04:02 - The symptoms of the problem: Well, you're certainly getting like the "Who are you? Who are you guys? We've never heard of you." You don't find that people are immediately resonating. They're not connecting with you on an emotional basis. 04:56 - Clients’ common mistakes before consulting Colton: Well, number one, and first and foremost, right, they are playing the same game as the big competitors are. They have let the big competitors basically set the rules. They're not creating their own path, right? 06:47 - Colton’s Valuable Free Action (VFA): Well, I think you actually set it in summary for the last answer, which is created is going to win, right? No B2B sector on the planet is 1/10 as creatively competitive as any B2C sector that exists on the planet, right? 08:02 - Colton’s Valuable Free Resource (VFR): To get more FREE money-making marketing advice, click here: Scrappyafsolutions.com/resources 08:36 - Q: What does it look like to look different and be creative? A: Like if you're going to, for example, a conference and everybody else is in business suits? Well dress your team up as the Game of Thrones characters, right? Tweetable Takeaways from this Episode: “A thimble of creativity is basically all it takes to just blow away the competition in a B2B market.” -Colton BrinerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible.