Social Selling and Dark Social for B2B – In Just 7 Minutes with Leslie Venetz
Find out how to stop doing the old seller-centric selling and dive into the new social selling Learn more about what dark social is and how to ethically influence prospects and turn them into clients Understand why consistency matters over frequency, especially in social selling Resources/Links: Want more FREE tips and tricks on how to build better sales? Click here: insidesalesteambuilder.com Summary Have you been stuck in the old ways of selling that it just doesn’t do you good nowadays? Do you want to learn how to switch from seller-centric selling to social selling– a new way of getting more clients without the fuss? With new technological innovations, people heavily rely on social media for what they need. Ditch the telephone and the seller-centric sales talk and switch to online! Are you ready to learn how to increase your sales without the fuss and stress? Leslie Venetz is a 3x Head of Sales with 15 years of B2B experience. She is an expert in building elite sales teams. Leslie is the Founder of Sales Team Builder and works with sales professionals and founders who need to create repeatable processes that work. When she is not talking about sales, Leslie enjoys traveling, reading, and riding her SoulCycle. In this episode, Leslie gives us an amazing glimpse into how to increase your sales without the stress. She also shares more on how you can ethically influence your market through social selling and dark social. Check out these episode highlights: 01:38 - Leslie’s ideal client: The ideal client is going to be a sales leader or founder but it's a mentality thing, somebody that understands old ways of selling doesn't serve them and don't serve our buyers anymore. 01:55- The problem she helps solve: What is the problem? Helping them create those meaningful connections with their prospects and with their customers. 02:48 - The symptoms of the problem: In their life really made me chuckle because I do work with a lot of early-stage companies. So, they're trying to come out of the "founder leg". So, in their life you know, they're the image of a person with the sticks. 04:00 - Clients’ common mistakes before consulting Leslie: Common mistakes, I think one of them is that they jumped straight to scaling. Like it's such a buzzword, right? "We're going to scale to the moon!" And they forget that it's essential to build those foundations of repeatable processes first. 06:32 - Leslie’s Valuable Free Action (VFA): Every single salesperson should be creating content. So that is my tip is to go out there and do it. And while it's going to help you today in this job, that is something that you take with you for your entire career. 07:10 - Leslie’s Valuable Free Resource (VFR): Want more FREE tips and tricks on how to build better sales? Click here: insidesalesteambuilder.com 07:34 - Q: What is your number one tip for people who want to be successful on social? A: And it's consistency over frequency. Don't get so caught up that I have to post every single day that it makes it feel daunting. If once a week is what you can do, make that your goal but be consistent. Tweetable Takeaways from this Episode: “Consistency over frequency. If once a week is what you can do, make that your goal but be consistent.” -Leslie VenetzClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)