The One Mistake Everyone Makes on Webinars that Cost Them 50% of Sales – In Just 7 Minutes with Steve Werner
Discover the promising techniques that will always keep your audience present and engaged whether live or online Find out what mistakes you should drop from your webinars before it costs you 50% of your sales Learn why building a relationship with your audience through a webinar guarantees a better result than just teaching about your presentation Resources/Links: Wanting to Know How You Can Separate Yourself from the Boring “Cardboard Cut-out” Presentations and Sell with Your Heart? Learn More on how you can make an amazing webinar that will guarantee you sales: https://www.deathtobadwebinars.com/ Summary Have you found yourself being stuck in awkward silence or inescapable tension when it comes to hosting your own online webinar? Are you constantly having a hard time trying to keep your talk engaging and your audience hooked on your story? Do you want to know the promising techniques on how to maximize your webinar’s potential, and turn your audience to potential new clients? Steve Werner went from failing at holding live events to holding over 50 live events for himself and his clients. He has spoken on more than 200 stages and critiqued over 160 sales presentations. During COVID, he pivoted to helping 27 coaches and online entrepreneurs launch webinars during COVID with more than $3.6 million in sales in the last 12 months. In this episode, Steve debunks the do’s and don'ts of webinars and shows how you can step up your webinar game, keep your audience hooked, and turn them into potential clients! Check out these episode highlights: 01:29 - Steve’s ideal client: “Coaches, consultants, anyone who sells something online or drives people to calls.” 01:42 - Problem Steve helps solve: “I help people build one too many sales presentations. One too many can be one to five. It can be one to 50. It can be one to 500. But I help people get their message out in a way that isn't boring.” 02:53 - Typical symptoms that clients do before reaching out to Steve: “if you tried holding a webinar, or any kind of web presentation in the last year, and you haven't gotten sales from it, or you've seen people falling off, right? You see a lot of people turn their camera off, then you see the number of people on fall down, or you've tried doing Facebook Lives and you're not getting any engagement.” 03:37 - Common mistakes that people make before they find Steve’s solution: “Usually, it's that they're just trying to do a webinar, right? So, the number one thing that everyone defaults for- defaults to, and the title of this talk is- everybody, the number one mistake is they start off and they say, "Hey, guys, what's going on? I'm glad you're here." They might not be that excited.” 05:24 - Steve’s Valuable Free Action (VFA): “Two things, one, use way more stories. So, the minute people- you're starting your presentation, launch right into a story. So, you want to phrase your story in three key areas- pain that they experience, the lightbulb moment that changed everything, and a big asterisk here, this should link to what you sell or what you do for people.” 06:43 - Steve’s Valuable Free Resource (VFR): Check out Steve’s 5-Step Course: deathtobadwebinars.com 07:09 - Q: When is somebody ready for a webinar or a presentation? A: As soon as you get started. Tweetable Takeaways from this Episode: “It is much better to teach one small meaningful thing and engage with people than to teach, teach, teach.