Why “Productivity” is Killing Your Business and How to 3x Your Business in the Next 3 Months – In Just 7 Minutes with Antonio Thornton
Discover why being busy and productive isn’t always the answer for your business Find out what are RGAs and why you should focus on doing them Learn more on how you can organize your time to maximize your productivity Resources/Links: Wanting to Know How You Can Be Productive Without Being Too Busy? Learn more on How You Can Maximize Your Time as an Entrepreneur: gettimebank.com/MTI Summary Have you been finding yourself feeling exhausted and tired most of the time because of your business? Do you feel like all of your productiveness is going nowhere and you’re stuck at an income or growth plateau? Are you ready to find out how you can maximize your time to bring fulfilling progress, promising income, and great business growth? Antonio Thornton, the Profit Engineer, is a trusted advisor and coach to top entrepreneurs to double profits and double their time off. In this episode, Antonio talks about why being busy doesn’t always mean productive, and why productive doesn’t always mean profitable. He also shares how we can organize, monetize, and maximize our time every day to bring the best in your business and yourself! Check out these episode highlights: 01:56 - Antonio’s ideal client: “My ideal client, what I like to call the "cast entrepreneurs", C-A-S-T. They're the coaches, authors, speakers, and service providers. So professional service providers, anyone who trades their time for money.” 02:16 - Problem Antonio helps solve: “Well, simply put, I like to say I take the employee' ship out of entrepreneurship. Most entrepreneurs go into business with the idea of having all this time and freedom, but they find out it's the exact opposite.” 02:48 - Typical symptoms that clients do before reaching out to Antonio: “Well, typically, it's going to be pretty straightforward. You're working a lot, and you're making a little, right? So, you're putting in a lot of hours, and you're just not seeing that return on investment. Your income is either plateaued.” 03:59 - Common mistakes that people make before they find Antonio’s solution: “Well, yeah, the real issue, which creates more than an issue, is that most entrepreneurs tried to be more productive. They try to get more done in less time, etc.” 05:38 - Antonio’s Valuable Free Action (VFA): “I'll actually give you three actually. When we think about the process of what helps take a company and an organization from overworked, busy, frustrated to having more time freedom and making more money than they had in the past is really a three-step process.” 07:38 - Antonio’s Valuable Free Resource (VFR): Check out Antonio’s Website: gettimebank.com/MTI 08:14 - Q: How's life? A: You know, and that's one of the questions that I'll leave and turn over to your audience. Timebank is designed to design the life you want and then build a business around it. Tweetable Takeaways from this Episode: “Busy does not mean productive.” -Antonio ThorntonClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings, everyone, and a very warm welcome to another edition, which I am personally excited about, of Marketing the Invisible, joined today by Antonio Thornton. Antonio, good day. Sir, welcome to the show! Where are you hanging out? Antonio Thornton 00:21 Man, I'm glad to be here,