Why You Should Productize Your Offer – In Just 7 Minutes with Tristan Wright
Understand what productizing your offer means and how you can apply it Find out how your ego can make or break your business and your sales flow Learn why you should narrow down your offers instead of trying to cater everyone’s problems Resources/Links: Want to know more ways on how you can grow? Click here: linktr.ee/tristanwright Summary Do you want to stop being scared and start productizing your offers for a guaranteed continuous flow of income? You can’t always be giving a custom solution to everyone’s problems– it’s just never going to work. You got to think of a solution that you can rinse and repeat anytime anywhere. Tristan Wright is the Chief Business Sherpa at Evolve to Grow and is the Creator of “The Business Evolution Framework”. He is a 7-figure business owner himself and his model has changed the lives of busy entrepreneurs across the globe, taking them from feeling like they are running on a business hamster wheel to being able to work by choice. Tristan shares with you a piece of his cake on how you can secure clients without stress and constant customization by taking action through productizing your offer. Check out these episode highlights: 01:29 - Tristan’s ideal client: Well, ideal clients are B2B service-based business owners, typically those who have a creative streak. So, people that like to customize their offers, and be creative. 02:05 - The problem he helps solve: We're talking today about productizing your offer, but at the end of the day, my ultimate objective is to help business owners run profitable businesses without their daily inputs. 03:56 - The symptoms of the problem: Most of the time, they're probably going to be working after five or 6 pm. They're going to be going home having dinner and then after dinner, asking all their email questions from clients for custom bespoke things and clients following up saying, "Why are you doing this? Or why are we doing it this way? Let's change this." 04:49 - Clients’ common mistakes before consulting Tristan: The biggest mistake is not taking action. It’s being scared that if they change their business model into a productized offer, they'll lose clients. 05:40 - Tristan’s Valuable Free Action (VFA): Don't try and be everything to everyone. Narrow down your offering, become the best in the world at one thing for one market, and let everyone know that that's what you are. 06:15 - Tristan’s Valuable Free Resource (VFR): Want to know more ways on how you can grow? Click here: linktr.ee/tristanwright 07:01 - Q: What does the impact of ego have on your business? A: We need to park our ego just because we've done something our own way doesn't mean it's the best way. We need support from others. Tweetable Takeaways from this Episode: “Don't try and be a full-service marketing agency for every single industry.” -Tristan WrightClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Queensland, Australia, joined today by Tristan Wright. Tristan, good day. A fellow Aussie! Welcome, sir. Where are you calling in from? Tristan Wright 00:23 Thank you very much for having me! I'm calling you from cold Melbourne today.