2: Daryl Evans, VP of Consumer Advertising and Marketing Communications at AT&T

Tips, advice, and insights from the industry's top, award-winning marketers. Daryl Evans of AT&T discusses with Alan Hart what made the telecom giant's highly touted It's Not Complicated campaign so successful, as well as a few personal details such as how he defines marketing effectiveness, his view on trends, and what fuels his success.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Join Alan B. Hart as he dives into conversations with the world’s leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.