278: Breaking Out of the Sea of Sameness with Save A Lot’s Tim Schroder
Tim Schroder is the SVP of Marketing at Save A Lot where he focuses on delivering quality foods and customer experience. In this episode, Alan and Tim cover what Save A Lot is and how they compete in the grocery category. They also discuss modernizing and revamping the company and the brand refresh with a new marketing campaign. When embarking upon a major update of their brand, Tim says, “When I started looking at the competitive landscape and saw what the other big and small grocery chains were doing, I just saw a sea of sameness.” Listen in to hear how Save A Lot leans into modernization and stands out from the crowd.In this episode, you'll learn:How to think about modernization in marketingWhere you should be listening to your customersStaying ahead of the curve of digitizationThe power of music in campaigns Key Highlights:[01:14] Tim's career as a mascot[02:20] Tim's journey to marketing at Save A Lot[04:11] What is Save A Lot? [05:37] What brought Tim to the grocery industry[07:24] Their modernization project[11:00] The importance of listening to your customers[14:02] “Like a lot, a lot” campaign[20:04] Breaking out of the sea of sameness[22:16] An experience that defines Tim, makes him who he is[24:01] Tim's advice to his younger self [25:15] What marketers should be learning more about[26:02] The brands and organizations Tim follows[28:08] The biggest threat and opportunity for marketersResources Mentioned: Save A LotTim SchroderJay Clemmons (early manager and mentor)Save A Lot Modernization & InvestmentSave A Lot Brand CampaignVIA AgencySave A Lot Music VideoJ.B. Steenkamp on Marketing Today PodcastBrands Tim follows: Apple, Nike, Target, and Chick-fil-a Subscribe to the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Hosted on Acast. See acast.com/privacy for more information.