29: Examining the “accelerating present" and its impact on business today
Rohit Bhargava is a trend curator, TEDx speaker and the author of five best-selling books, including the recent 2017 edition of “Non-Obvious: How to Think Different, Curate Ideas & Predict the Future” and “Likeonomics.”When Bhargava analyzes trends, he isn't thinking about the availability of flying cars you can control with your mind, he is operating more in the here and now. He does this because he believes the future is coming at us faster than ever before, “I'm describing something that is happening in the world, and all of my trends are based on something that's happening now. I specifically don't do 10-year predictions… And the reason I do it on such a short term is because I'm really describing the accelerating present.”He goes on to add: “This is stuff that … is going to accelerate in the next year and therefore really matter for your business.”Highlights from this week's “Marketing Today” podcast include:Kicking ass: Rohit discusses the idea of “Fierce Femininity.” (3:05)“Lovable Unperfection” — Imperfection as a source of strength. (5:11) The challenge of self-aware data. (6:45) “Precious Print” — Physical artifacts still carry value in today's digital world. (10:18)What's next? Developing habits to help you identify and understand trends. (12:03)Emerging brands: It's in the details. (18:00)Rohit shares his idea of “Passive Loyalty.” (19:51) Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.