314: Technology, Touch, and Trust with Truist’s Vinoo Vijay

Vinoo Vijay, now CMO of Truist Financial, is back on the show to discuss purpose-driven strategic marketing. During his first episode with us, Vinoo shared his story about coming to the US at age seventeen, eventually leading him to be the CMO at H&R Block, Ally, and now Truist.In this episode, Alan and Vinoo discuss how his team carefully balances technology with touch to create a client experience unlike any other in the banking space. Vinoo shares about developing and positioning the Truist brand, how his team reinforces purpose on a daily basis, and his vision for marketing.Listen in for Vinoo's advice on weaving your purpose into your daily life and making your strategic marketing efforts a success.In this episode, you'll learn: Empower your team to align their personal purpose with your organization's purposeIdentify your problem before attempting a solutionReinforce your purpose on a daily basisThings to listen for:[03:00] Vinoo's career journey and passion for finance[08:00] Making a positive impact as a company[11:30] Managing the evolution of Truist[13:00] Creating a space where people want to be[15:30] Developing and positioning the Truist brand[20:45] Reinforcing purpose on a daily basis[23:00] Aligning personal and organizational purpose[26:00] Connecting client experience with business needs[30:00] Vinoo's vision for strategic marketing[35:30] What CMOs need to do to be successful[36:15] What marketers should be learning more about[38:20] The biggest threat and opportunity for marketers todayResources Mentioned:Vinoo Vijay Truist Truist Purpose Statement Truist Ad Campaign Truist name Technology, Touch, and Trust Truist Leadership InstituteKim Whitler on Marketing Today – Boards and marketing experience (EP121) and Marketer's Contribution to firm performance (EP287)Follow the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV) Hosted on Acast. See acast.com/privacy for more information.

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Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Hosted on Acast. See acast.com/privacy for more information.