320: Being a Category of One with Morgan Stanley’s Alice Milligan

Alice Milligan, CMO of Investment Management giant Morgan Stanley feels that “your career is a marathon, not a sprint”. Her path as an integral part of marketing, UI/UX, and growth strategies for companies such as American Express, Citibank, and E-Trade, has given her the ultimate marketing tool belt to tap in her current role.In this episode, Alan and Alice discuss how Morgan Stanley has been able to connect to a new younger wealth management audience, why being unique is your superpower, and why data and analytics are the lifeblood of marketing today.In this episode, you'll learn:How Morgan Stanley bridges the gap between their core clients and their new clientsHow the use of Ambassadors drives the conversation for Morgan StanleyThe importance of workplace collaborationKey Highlights[02:26] Alice’s career journey[06:55] How Alice’s role as is CMO defined[08:45] Managing the complexity of Morgan Stanley's portfolio[11:00] Broadening Morgan Stanley's appeal[13:20] Balancing the need to serve core clients yet still connecting to newer, younger clients[13:35] Ambassadors of Morgan Stanley[17:03] How the use of ambassadors drive conversation[19:02] E-trade bringing back the baby[23:21] An experience that defines Alice[25:24] Alice's advice for her younger self[26:40] What marketers should be learning more about[28:34] Brands Alice is fascinated by[31:37] The biggest opportunity and threat for marketers todayResources Mentioned:Alice MilliganMorgan StanleyE*TradeAs Seen of TVRon PopeilCareer stops: AT&T, American Express, Citi, E*Trade, Morgan StanleyBrand ambassadors– Justin Rose, Leylah Fernandez, Cheyenne Woods“Everyone deserves a shot at success” Diversity ProgramE*Trade Baby CommercialFollow the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Hosted on Acast. See acast.com/privacy for more information.

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Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Hosted on Acast. See acast.com/privacy for more information.